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Have you seen The Customer-Focused Marketing Playbook?

This comprehensive and practical guide to the latest ideas in customer-focused marketing hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

Get it on Amazon (Kindle/Print)

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16/165 pages

The virtual currency effect: A whole new economy
Internet and mobile technologies are adding a new dimension to the idea of currencies, including a growing crossover between real-world money and currencies such as those earned and redeemed within loyalty programmes, according to the operator of the...

152.	Digital marketing budgets up 17% in 2010 Companies are expecting to increase their digital marketing budgets by an average of 17% during 2010, according to research by Econsultancy and ExactTarget. The study report, entitled 'Marketing Budgets 2010: Effectiveness, Measurement and Allocation...

Loyalty liability & costs are today's major challenge
Managing reward liability and its spiralling costs has become the single largest challenge for the reward industry, making the need for collaboration between reward providers and merchants greater than ever, according to a survey by Swift Exchange. The...

Using churn to improve the customer experience
Inattention to the customer relationship takes many forms but it impacts companies in the same way: poor public image and reduced revenue, according to Graziano Associates, which argues that marketers can use a straight-forward Client Relationship...

155.	The importance of Marketing Continuity Although it may not seem like the most ground-breaking concept in identity-driven marketing - and in fact it could be perceived as fairly obvious - the importance and value of consistency in customer experiences and brand communications can't be...

Loyalty credit card holders don't understand the program
Understanding and redeeming rewards is key to satisfaction
Credit card holders in Canada place a high value on their rewards programs, so much so that 48% who switched their primary credit card during the past year did so for a better rewards program, according to the J.D. Power 2018 Canada Credit Card...

Consumers remain skeptical about brand promises
We don't just want promises, we want solid proof
Around the globe, consumers report that brands set a low bar for the experiences they deliver and struggle to keep up with consumers' expectations. In fact, over 52% of consumers report that brands fail to live up to the promises they make and...

Consumers will punish brands for 'goodwashing'
Many are skeptical of companies' underlying motives
A growing segment of the population is calling companies to task over their role in society and this same group of consumers is already influencing others to support or abandon brands, according to research commissioned by MWWPR and conducted by...

Loyalty increasingly comes from good customer service
Brands have new opportunities for relationship-building
Customer loyalty is being disrupted as consumers rethink their relationships with companies. Although loyalty today is primarily driven by companies' ability to resolve customer issues on first contact, it will increasingly be shaped by how effectively...

Most consumers feel customer service is an afterthought
Report highlights CX as imperative for future growth
Zendesk's landmark annual research has highlighted the potential for businesses to drive success with a focus on customer experiences, as more than two thirds of consumers worldwide (70%) report making purchase decisions based on the quality of...

16/165 pages

Have you seen The Customer-Focused Marketing Playbook?

This comprehensive and practical guide to the latest ideas in customer-focused marketing hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

Learn the insider's tricks and techniques to turn every customers into a 'super spreader' for your brand. It's better than free advertising. Once you start this ball rolling, your brand can grow rapidly through word-of-mouth, advocacy, influencers, and customer loyalty. Super-charge your company's marketing strategy, build up your market share, and make more sales through repeat business and customer loyalty.

Find out what works - and what doesn't - and who's succeeded, and how they did it. See how the world's top brands keep their competitive edge against all odds.

The Customer-Focused Marketing Playbook walks you step-by-step through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations for successful marketing strategies - both traditional and emerging - with expert guidance from thought leaders in every major market. Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability. This is a marketing book you simply can't afford to be without.

This book aims to hand you all the facts, figures and research data you need for the best decisions for a more profitable, more engaging marketing strategy. It also highlights all the facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, news, studies, research and articles, and presents you with an invaluable library of ideas and practical support you can call upon at will.

With The Customer-Focused Marketing Playbook at your side, you'll have instant access to a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy.

Get it on Amazon (Kindle/Print)

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