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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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14/165 pages

131.  
Coupon web sites more popular with the wealthy
Consumers' usage of coupon web sites is increasing, most notably among the highest education and income brackets, according to the second annual Consumer Coupon Behaviour Benchmark Survey commissioned by web-based coupon distribution service...

132.  
Competitive advantage to depend on pattern-spotting?
As the world economy begins to emerge from the recession, business leaders will be forced to re-examine their opportunities for growth, competitive differentiation, and cost controls, according to a report from Gartner. The report, entitled...

133.  
How supplier relationships affect customer loyalty
By strengthening its supply chain relationships, the independent retail sector could find itself wielding a powerful new weapon in its battle for the loyalty of consumers, according to Marcus Vallance, CEO for SalesOut. In the small Welsh market town...

134.  
CPGs should go direct-to-consumer, Carlson says
Improvements in consumer packaged goods (CPG) sales and marketing used to simply mean spending more money through advertising and promotion to achieve the desired lift, but a white paper from Carlson Marketing suggests that there might be trouble in...

135.  
BestLifeRewarded aims to aid Canadian health
Cookson James Loyalty has launched a pilot loyalty programme called 'Best Life Rewarded', offering rewards for citizens who make healthy lifestyle choices, with a mass Canadian consumer launch being planned for April 2011. A recent Canadian Medical...

136.  
Loyalty rewards to include shares in the company?
Rather than simply reward loyal customers with points and perks, there is an argument for trying to build up their engagement with the whole company, according to a new loyalty platform provider LoyaltyShares, based in New York. The company's new...

137.  
Lucky 13 - brand marketing trends, that is
The new year approaches and, as everyone knows, the number thirteen has lots of symbolism. For the religious there were 13 guests at the Last Supper. Scientists say the universe is governed by the 13 fundamental constants of physics. For shoppers...

138.  
Generation Z wants true omnichannel loyalty schemes 
It's not all about the younger generations, you know

While customer loyalty programs are popular with younger generations, brands can make significant gains by making marketing investments in the more mature consumer groups such as 'Generation Z', some 87% of whom say they would like more omnichannel...

139.  
A third of travellers defect due to poor payment options 
Digital channels and transparent pricing are also key

More than one third of British, American, Chinese, French and German travelers surveyed globally (36%) are unhappy about not being able to pay the way they want when booking holidays online, according to an online survey of 7,400 consumers by YouGov...

140.  
Most businesses have outdated order management methods 
Study finds 88% lack intelligent fulfilment & service systems

As online sales continue to soar, companies are failing to match the growth in demand by depending on antiquated methods to fulfill orders, leading to lost time, revenue, and customers, according to a study by digital consultancy Perficient which...

14/165 pages

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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