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Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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Knowing The Customer
Marketing Know-How
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14/165 pages

131.  
Coupon web sites more popular with the wealthy
Consumers' usage of coupon web sites is increasing, most notably among the highest education and income brackets, according to the second annual Consumer Coupon Behaviour Benchmark Survey commissioned by web-based coupon distribution service...

132.  
Airlines' main challenge lies with loyalty efforts
In past years, airlines' biggest concern was how to control skyrocketing fuel prices. Airlines around the world are making dramatic changes to their business models to survive not only increasing fuel costs but also other market-driven challenges...

133.  
FFPs not meeting members' needs & desires
A surprisingly wide chasm separates what elite frequent flyers want from a loyalty programme and what they actually get, according to a white paper from loyalty programme experts at Carlson Marketing and Peppers & Rogers Group. The white paper...

134.  
Customer win-back comes from a 'single view'
Earning undying customer loyalty is every retailer's ideal marketing goal, but sometimes customers simply defect, necessitating an effective 'customer win-back' strategy. But winning back lost customers is not always a straightforward task, and can...

135.  
Loyalty rewards to include shares in the company?
Rather than simply reward loyal customers with points and perks, there is an argument for trying to build up their engagement with the whole company, according to a new loyalty platform provider LoyaltyShares, based in New York. The company's new...

136.  
Coupon redemptions double in 3 years
The growth in consumer coupon redemptions is continuing strongly, according to the latest industry data released by coupon and voucher services provider Valassis, covering the first half of 2012. The company's data shows that coupon redemptions were up...

137.  
Don't ignore the new '3 Cs' of customer loyalty
Careful consideration of a new 'three Cs' of marketing has become a critical differentiator for loyalty programme operators, according to customer engagement agency 89 Degrees, which has published a 'snapshot view' of the evolving US consumer and...

138.  
Breaking the perpetual discounting habit
The busiest retail period is fast-approaching, and the relentless Christmas shopping schedule puts retailers and consumers through their paces with stores ruthlessly competing on price to encourage shoppers to visit their stores. But this isn't...

139.  
Loyalty credit card holders don't understand the program 
Understanding and redeeming rewards is key to satisfaction

Credit card holders in Canada place a high value on their rewards programs, so much so that 48% who switched their primary credit card during the past year did so for a better rewards program, according to the J.D. Power 2018 Canada Credit Card...

140.  
Every customer should be treated as an incentive seeker 
The right offer can make anyone switch brands or stores

The right offer at the right time can persuade a reluctant buyer to make a purchase, or a once-loyal shopper to switch brands. Today's empowered consumer really does pay attention to incentives throughout their whole shopping journey, with savings...

14/165 pages

Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

This 120+ page report distils a whole spectrum of marketing best practices, do's and don'ts, practical how-to's, research and wisdom from respected global marketing veterans, explaining both emerging and established marketing techniques, technologies, strategies and practices, and providing you with the data you need to support the best decisions for your new, more profitable, more engaging marketing strategy.

In this comprehensive report you'll find all the information and support you need to build and improve a profitable, effective Marketing Strategy that covers all aspects of your business and customer base.

It also highlights all the hard facts, practical know-how and trends drawn by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and presents you with an invaluable library of ideas and practical support you can call upon at will.

This is no average 'state of play' report; it's the only 'Fact Book' that helps you implement and manage meaningful and profitable change, and help you grow your bottom line despite a slowing economy.

You'll gain a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profit-generating marketing strategy.

Get it on Amazon (Kindle/Print)
 
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