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Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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Customer Loyalty
Knowing The Customer
Marketing Know-How
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14/165 pages

131.  
Coupon web sites more popular with the wealthy
Consumers' usage of coupon web sites is increasing, most notably among the highest education and income brackets, according to the second annual Consumer Coupon Behaviour Benchmark Survey commissioned by web-based coupon distribution service...

132.  
Competitive advantage to depend on pattern-spotting?
As the world economy begins to emerge from the recession, business leaders will be forced to re-examine their opportunities for growth, competitive differentiation, and cost controls, according to a report from Gartner. The report, entitled...

133.  
How supplier relationships affect customer loyalty
By strengthening its supply chain relationships, the independent retail sector could find itself wielding a powerful new weapon in its battle for the loyalty of consumers, according to Marcus Vallance, CEO for SalesOut. In the small Welsh market town...

134.  
CPGs should go direct-to-consumer, Carlson says
Improvements in consumer packaged goods (CPG) sales and marketing used to simply mean spending more money through advertising and promotion to achieve the desired lift, but a white paper from Carlson Marketing suggests that there might be trouble in...

135.  
BestLifeRewarded aims to aid Canadian health
Cookson James Loyalty has launched a pilot loyalty programme called 'Best Life Rewarded', offering rewards for citizens who make healthy lifestyle choices, with a mass Canadian consumer launch being planned for April 2011. A recent Canadian Medical...

136.  
Loyalty rewards to include shares in the company?
Rather than simply reward loyal customers with points and perks, there is an argument for trying to build up their engagement with the whole company, according to a new loyalty platform provider LoyaltyShares, based in New York. The company's new...

137.  
Marketers still overlooking the power of Twitter
One customer may spend thousands of pounds or dollars with a company each year but have just a few Twitter followers, while another may spend only a small amount but have thousands of enthusiastic followers - which means that it's not always the 'best...

138.  
Lucky 13 - brand marketing trends, that is
The new year approaches and, as everyone knows, the number thirteen has lots of symbolism. For the religious there were 13 guests at the Last Supper. Scientists say the universe is governed by the 13 fundamental constants of physics. For shoppers...

139.  
Generation Z wants true omnichannel loyalty schemes 
It's not all about the younger generations, you know

While customer loyalty programs are popular with younger generations, brands can make significant gains by making marketing investments in the more mature consumer groups such as 'Generation Z', some 87% of whom say they would like more omnichannel...

140.  
A third of travellers defect due to poor payment options 
Digital channels and transparent pricing are also key

More than one third of British, American, Chinese, French and German travelers surveyed globally (36%) are unhappy about not being able to pay the way they want when booking holidays online, according to an online survey of 7,400 consumers by YouGov...

14/165 pages

Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

This 120+ page report distils a whole spectrum of marketing best practices, do's and don'ts, practical how-to's, research and wisdom from respected global marketing veterans, explaining both emerging and established marketing techniques, technologies, strategies and practices, and providing you with the data you need to support the best decisions for your new, more profitable, more engaging marketing strategy.

In this comprehensive report you'll find all the information and support you need to build and improve a profitable, effective Marketing Strategy that covers all aspects of your business and customer base.

It also highlights all the hard facts, practical know-how and trends drawn by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and presents you with an invaluable library of ideas and practical support you can call upon at will.

This is no average 'state of play' report; it's the only 'Fact Book' that helps you implement and manage meaningful and profitable change, and help you grow your bottom line despite a slowing economy.

You'll gain a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profit-generating marketing strategy.

Get it on Amazon (Kindle/Print)
 
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