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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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13/165 pages

121.  
FFPs to play vital role in airlines' future growth
As the economy gathers pace, so does the travel and airline industry, competition is picking up, according to a white paper from ITC InfoTech India. In fact, in its efforts to attract more new customers, the industry is already offering more than 70...

122.  
Best practices for Merchant Funded Rewards schemes
There are four emerging best practices that need to be considered and followed when developing a merchant-funded rewards programme of any kind. Here Tom O'Rourke, director of loyalty marketing for Dave Bocks & Associates Marketing (DBAAM), explains...

123.  
Marketers still overlooking the power of Twitter
One customer may spend thousands of pounds or dollars with a company each year but have just a few Twitter followers, while another may spend only a small amount but have thousands of enthusiastic followers - which means that it's not always the 'best...

124.  
Digital Analytics: Time for new methods?
Surprisingly little actual analysis seems to get done in the world of Web Analytics. A huge library of common statistical methods exists for analysing data: from simple methods like correlation to more complex methods like linear and non-linear...

125.  
Don't ignore the new '3 Cs' of customer loyalty
Careful consideration of a new 'three Cs' of marketing has become a critical differentiator for loyalty programme operators, according to customer engagement agency 89 Degrees, which has published a 'snapshot view' of the evolving US consumer and...

126.  
Breaking the perpetual discounting habit
The busiest retail period is fast-approaching, and the relentless Christmas shopping schedule puts retailers and consumers through their paces with stores ruthlessly competing on price to encourage shoppers to visit their stores. But this isn't...

127.  
LoyaltyLion: The Charlie Casey Interview
E-commerce is the fastest growing retail market in Europe with sales in the UK, Germany, France, Sweden, The Netherlands, Italy, Poland and Spain being expected to grow by 18.4% to £156.67 billion by the end of 2015, and reach £185.44 billion in...

128.  
Digital operations provide a competitive advantage
There is a sizeable gap between the growth of digital operations and the frameworks put in place by most companies to manage them, according to a white paper from digital marketing consultancy Amaze, which explores the dangers poor digital operations...

129.  
UK consumers prefer to shop online than in stores 
Two-thirds browse online stores, looking for bargains

E-commerce continues to ravage the UK's High Street retail market as more than half of the country's consumers (51%) admit they now prefer to shop online than in-store, while 55% also said they were shopping more online than one year before, according...

130.  
Mobile CRM market to achieve 13% CAGR until 2029 
And it's already worth an estimated US$15 billion

According to a study by Future Market Insights, the global mobile CRM market is estimated to value over US$15 billion in 2019, up from US$13.5 billion in 2018. Growth of mobile CRM market is underpinned by a slew of factors, spanning from evolving...

13/165 pages

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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