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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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13/165 pages

121.  
Awards highlight smartest predictive analytics
Predictive analytics solutions provider SPSS has announced the winners of its annual 'Insight Awards', presented at the 2009 Directions User Conference in Las Vegas, USA. Established in 2004, the Insight Awards recognise companies that have gained...

122.  
Customer service is key word-of-mouth driver
More than 80% of British consumers tell their friends, family and colleagues about their good and bad customer experiences, with three times as many passing on news of bad experiences compared to good experiences, according to a survey by the Consumer...

123.  
What Nectar has gained from its mobile app
In a recent interview with Jan-Pieter Lips, managing director for the UK's popular Nectar coalition loyalty scheme, Marketing Factbook's contributing editor Peter Wray uncovered the motivation, reasoning, strategy and resulting benefits for the...

124.  
Marketers still overlooking the power of Twitter
One customer may spend thousands of pounds or dollars with a company each year but have just a few Twitter followers, while another may spend only a small amount but have thousands of enthusiastic followers - which means that it's not always the 'best...

125.  
New Ipsos tool to drive share of wallet
Ipsos Loyalty has launched a new research solution designed to help translate CRM (Customer Relationship Management) systems into increased share of wallet and, ultimately, greater share of market. Aimed at helping executives understand the share of...

126.  
Five ways to drive frequent flyer redemptions
In a white paper aimed at the airline industry, ancillary revenue firm Collinson Latitude has published its top five strategies for increasing the pace at which customers redeem their airline loyalty points and miles. The paper, entitled 'Accelerating...

127.  
Study maps path from loyalty to advocacy
There is a clear relationship between customer loyalty and customer advocacy programmes, according to research from customer advocacy solutions provider NextBee, which conducted a study to illustrate how customer loyalty can be developed and prolonged...

128.  
UK consumers prefer to shop online than in stores 
Two-thirds browse online stores, looking for bargains

E-commerce continues to ravage the UK's High Street retail market as more than half of the country's consumers (51%) admit they now prefer to shop online than in-store, while 55% also said they were shopping more online than one year before, according...

129.  
Mobile network customers want it all explained 
In-store experience is best, but satisfaction is dropping

Customer satisfaction with wireless purchase experience in Canada declined across four of six factors in 2019, especially in the factor of cost of service, according to the J.D. Power 2019 Canada Wireless Purchase Experience Study released today...

130.  
Most businesses have outdated order management methods 
Study finds 88% lack intelligent fulfilment & service systems

As online sales continue to soar, companies are failing to match the growth in demand by depending on antiquated methods to fulfill orders, leading to lost time, revenue, and customers, according to a study by digital consultancy Perficient which...

13/165 pages

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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