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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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15/165 pages

141.  
Airlines' main challenge lies with loyalty efforts
In past years, airlines' biggest concern was how to control skyrocketing fuel prices. Airlines around the world are making dramatic changes to their business models to survive not only increasing fuel costs but also other market-driven challenges...

142.  
FFPs not meeting members' needs & desires
A surprisingly wide chasm separates what elite frequent flyers want from a loyalty programme and what they actually get, according to a white paper from loyalty programme experts at Carlson Marketing and Peppers & Rogers Group. The white paper...

143.  
Customer service is key word-of-mouth driver
More than 80% of British consumers tell their friends, family and colleagues about their good and bad customer experiences, with three times as many passing on news of bad experiences compared to good experiences, according to a survey by the Consumer...

144.  
50% Of broadband customers have churned
More than half of broadband internet customers have switched providers at some point, according to research by call centre and customer service specialist Orchid Consulting, which suggests that the industry's churn figure may be significantly higher...

145.  
Borders launches paid-for loyalty scheme
From 1st September 2010, the US bookseller Borders has unveiled a new and updated 'Rewards' loyalty programme, offering customers more choices, better benefits and greater savings than before. Customers can choose from two forms of Rewards: a free...

146.  
6 Customer engagement & behavioural trends for 2012
There are six key consumer trends that will have a lasting effect on American brands and marketers in 2012 and beyond, according to a study of changing consumer attitudes and behaviour by Leo Burnett. The study, entitled 'Human Kind 2012: The...

147.  
Showroomers can be great movings targets
With bricks-and-mortar-retail stores continuing to struggle with the rise of 'showrooming' consumers (who visit a store to see a product but then buy online), there are still several ways retailers can entice mobile-carrying consumers to make purchases...

148.  
What shoppers want, and why they don't come back 
Counting the cost of a failed delivery experience

Of more than 1,500 shoppers surveyed, 98% said that shipping impacts their loyalty to brands, with 84% saying they are unlikely to return after a single negative experience - a 34% percent increase in a single year - according to the third annual...

149.  
Influencer Marketing platform market to reach US$24bn by 2025 
Ad-blocking and video content to drive influencer marketing

The global Influencer Marketing Platform Market size is set to grow from US$6.0 billion in 2020 to a staggering US$24.1 billion by 2025 (at a Compound Annual Growth Rate of 32.0%), according to the 'Influencer Marketing Platform Market Global Forecast...

150.  
Over half of US consumers order weekly groceries online 
Instacart and Shipt gained the most users in 2020

In the highly competitive online grocery shopping arena, Instacart and Shipt gained the most reported users year-on-year for 2020 in the US, according to the grocery consumer research study, 'Online Grocery Usership Changes Year Over Year' from shopper...

15/165 pages

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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