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Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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Customer Loyalty
Knowing The Customer
Marketing Know-How
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11/165 pages

101.  
Dedicated account managers boost B2B satisfaction
For retail electricity providers in Texas, USA, providing account representatives to handle business customer enquiries results in a considerable lift in overall satisfaction, according to the 2009 Texas Business Retail Electric Provider Customer...

102.  
Customer loyalty's future lies in 'trustability'
The recent 'Mega Event' loyalty conference in Canada brought together executives from the airline, banking, and loyalty marketing industries to reveal new insights into the state of the airline business, with Rupert Duchesne, president for Groupe...

103.  
Nectar Business rolls out a free iPhone app
In the UK, the Nectar Business arm of the popular Nectar coalition loyalty programme has launched its first free iPhone application, aiming to make it easier for small businesses to collect personalised Nectar point offers on the go, as well as keep up...

104.  
Coalition loyalty: Future-proof, or reaching its limit?
There is some debate about whether the coalition model for loyalty programmes is truly future-proof, or whether it is already reaching its limits, according to loyalty expert, Peter G Wray. British market research consultancy Finaccord recently...

105.  
AdPoints offers Nectar points for watching ads
Adpoints has unveiled a new advertising-based loyalty platform that offers consumers incentives and rewards in return for watching and interacting with online video ads, partnering initially with UK-based coalition loyalty programme, Nectar. The...

106.  
M-payments are the tip of a huge iceberg
Today's consumers are increasingly using mobile devices, whether it's a tablet or a hand held, to browse products, read reviews, and make purchases both at home and on the move. And, although it has been a long time coming, contactless payments appear...

107.  
Stash found to boost hotel guest spending
There has been a 'substantial increase' in both spend and stay frequency from guests enrolled in the Stash Hotel Rewards loyalty programme for upscale and luxury independent hotels, according to a study published by the Cornell Hospitality Report. The...

108.  
How do you reach the 7 kinds of mobile consumer?
There are seven distinct types of mobile consumer, ranging from those who rarely put their device down to those who barely pick it up, according to a report from Experian Marketing Services, examining the attitudes and shopping behaviours of today's...

109.  
Who are the Digital, Social & Mobile Loyalty Leaders?
Apple, Amazon, What's App, Google, YouTube and Kindle have topped the '2014 Loyalty Leaders List' in the annual survey conducted by branding and customer loyalty research consultancy, Brand Keys Inc. With 721 brands in 65 categories for consumers to...

110.  
Generation Z wants true omnichannel loyalty schemes 
It's not all about the younger generations, you know

While customer loyalty programs are popular with younger generations, brands can make significant gains by making marketing investments in the more mature consumer groups such as 'Generation Z', some 87% of whom say they would like more omnichannel...

11/165 pages

Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

This 120+ page report distils a whole spectrum of marketing best practices, do's and don'ts, practical how-to's, research and wisdom from respected global marketing veterans, explaining both emerging and established marketing techniques, technologies, strategies and practices, and providing you with the data you need to support the best decisions for your new, more profitable, more engaging marketing strategy.

In this comprehensive report you'll find all the information and support you need to build and improve a profitable, effective Marketing Strategy that covers all aspects of your business and customer base.

It also highlights all the hard facts, practical know-how and trends drawn by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and presents you with an invaluable library of ideas and practical support you can call upon at will.

This is no average 'state of play' report; it's the only 'Fact Book' that helps you implement and manage meaningful and profitable change, and help you grow your bottom line despite a slowing economy.

You'll gain a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profit-generating marketing strategy.

Get it on Amazon (Kindle/Print)
 
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