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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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12/165 pages

111.  
BestLifeRewarded aims to aid Canadian health
Cookson James Loyalty has launched a pilot loyalty programme called 'Best Life Rewarded', offering rewards for citizens who make healthy lifestyle choices, with a mass Canadian consumer launch being planned for April 2011. A recent Canadian Medical...

112.  
FFPs to play vital role in airlines' future growth
As the economy gathers pace, so does the travel and airline industry, competition is picking up, according to a white paper from ITC InfoTech India. In fact, in its efforts to attract more new customers, the industry is already offering more than 70...

113.  
6 Customer engagement & behavioural trends for 2012
There are six key consumer trends that will have a lasting effect on American brands and marketers in 2012 and beyond, according to a study of changing consumer attitudes and behaviour by Leo Burnett. The study, entitled 'Human Kind 2012: The...

114.  
Best practices for Merchant Funded Rewards schemes
There are four emerging best practices that need to be considered and followed when developing a merchant-funded rewards programme of any kind. Here Tom O'Rourke, director of loyalty marketing for Dave Bocks & Associates Marketing (DBAAM), explains...

115.  
Lucky 13 - brand marketing trends, that is
The new year approaches and, as everyone knows, the number thirteen has lots of symbolism. For the religious there were 13 guests at the Last Supper. Scientists say the universe is governed by the 13 fundamental constants of physics. For shoppers...

116.  
UK brands to invest in Proximity Marketing
The major (79%) of major UK brands are planning to invest in proximity marketing within the next six months, according to a study of brand marketers commissioned by proximity marketing and engagement specialist Airspace. Almost all respondents (99%)...

117.  
LoyaltyLion: The Charlie Casey Interview
E-commerce is the fastest growing retail market in Europe with sales in the UK, Germany, France, Sweden, The Netherlands, Italy, Poland and Spain being expected to grow by 18.4% to £156.67 billion by the end of 2015, and reach £185.44 billion in...

118.  
Most retail stores still don't know about their customers 
The role of the physical store is evolving radpily

Most retailers feel they are not very effective at capturing in-store customer preference data, according to a study from cloud-based omni-channel commerce platform provider Kibo and the Future Stores conference. The study entitled' Technologies That...

119.  
Consumers remain skeptical about brand promises 
We don't just want promises, we want solid proof

Around the globe, consumers report that brands set a low bar for the experiences they deliver and struggle to keep up with consumers' expectations. In fact, over 52% of consumers report that brands fail to live up to the promises they make and...

120.  
Mobile CRM market to achieve 13% CAGR until 2029 
And it's already worth an estimated US$15 billion

According to a study by Future Market Insights, the global mobile CRM market is estimated to value over US$15 billion in 2019, up from US$13.5 billion in 2018. Growth of mobile CRM market is underpinned by a slew of factors, spanning from evolving...

12/165 pages

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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