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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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10/165 pages

91.  
Rewards aggregator to benefit loyal Australians
The average Australian consumer is missing out on more than Aus$4,000 worth of loyalty rewards and programme benefits every year, according to a survey by the recently launched Australian loyalty rewards aggregator, Perkler. Despite 82% of Australians...

92.  
Sears & Kmart combine chance, charity & rewards
While many American consumers have been forced to scale back their charitable giving during the recession, their desire to give to those less fortunate has not wavered, according to a survey commissioned by Sears and Kmart. In fact, 81% of the...

93.  
Coupons more popular in US than Canada
Coupon usage in Canada is lagging significantly behind coupon usage in the United States, and their usage in the US is also growing more quickly, according to a survey by ICOM (a division of Epsilon Targeting). The survey of consumers in the US and...

94.  
Consumer Impatience Index reveals horrible truth
Consumers' patience with the companies and brands they deal with has, in some cases, shortened from 10 days to just 10 minutes in the space of one generation, according to the UK Impatience Index, compiled by Omnibus Research for customer service...

95.  
Retailers train customers to seek out deals
Shoppers in the United Kingdom have reported being more sensitive to price now than they were a year ago, and many of them feel that their purchasing power has decreased, according to shopper research from retail incentives company Parago. The study...

96.  
500friends sees a 'great loyalty reset' coming 
Predicting the future of retail & CPG loyalty

A major 'reset' is becoming critical for brands that do not currently have the ability to gather, analyse, and average customer data, according to a research-based report from data-driven marketing agency 500friends. The report, entitled 'The Great...

97.  
Amazon Prime falls short on Customer Engagement 
It's all about free shipping, not the entertainment

For many of Amazon's Prime program's customers, the entertainment services offered by the package are playing 'second fiddle' to the program's original free shipping benefit, according to research by The Diffusion Group (TDG), which found that 79% of...

98.  
Gen Z & Millennials drive need for e-gift card optimization 
E-gift cards increasingly used as branded payment tools

There is a marked generational divide in the way younger consumers shop, pay and engage with gift cards in the fast-evolving shopping landscape, according to research commissioned by branded payments provider Blackhawk Network. Although...

99.  
Bad IVR costs businesses US$262 per customer per year 
61% Of consumers say IVR leads to poor experiences

Cloud-based communications provider Vonage has published research which reveals that more than half (51%) of consumers have abandoned a business altogether because they've reached an automated menu of options (known as Interactive Voice Response or...

100.  
The 'delivery experience' becomes a competitive advantage 
Quick shipment guarantees are more powerful than discounts

Customer behavior shows that faster shipping is more effective in driving conversions than discounts, with 65% of merchants reporting an increase in eCommerce cart conversions of up to 25% when they offer a one-to-two-day delivery promise, according to...

10/165 pages

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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