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Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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Customer Loyalty
Knowing The Customer
Marketing Know-How
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10/165 pages

91.  
Toward a stronger rewards catalogue: The final steps
In a follow up to two earlier articles on successful rewards catalogues, N. Ramasubramani of SurfGold explains how to segment and allocate reward options based on members and points balances... In the previous articles (see click here and click here)...

92.  
Dedicated account managers boost B2B satisfaction
For retail electricity providers in Texas, USA, providing account representatives to handle business customer enquiries results in a considerable lift in overall satisfaction, according to the 2009 Texas Business Retail Electric Provider Customer...

93.  
Coupons more popular in US than Canada
Coupon usage in Canada is lagging significantly behind coupon usage in the United States, and their usage in the US is also growing more quickly, according to a survey by ICOM (a division of Epsilon Targeting). The survey of consumers in the US and...

94.  
Customer loyalty's future lies in 'trustability'
The recent 'Mega Event' loyalty conference in Canada brought together executives from the airline, banking, and loyalty marketing industries to reveal new insights into the state of the airline business, with Rupert Duchesne, president for Groupe...

95.  
What Nectar has gained from its mobile app
In a recent interview with Jan-Pieter Lips, managing director for the UK's popular Nectar coalition loyalty scheme, Marketing Factbook's contributing editor Peter Wray uncovered the motivation, reasoning, strategy and resulting benefits for the...

96.  
What drives shoppers' purchase decisions?
Patience and the pursuit of information pay off, according to GE Capital Retail Bank's second annual 'Major Purchase Shopper Study' which found that, empowered by technology, consumers now extensively research and compare prices and financing offers...

97.  
M-payments are the tip of a huge iceberg
Today's consumers are increasingly using mobile devices, whether it's a tablet or a hand held, to browse products, read reviews, and make purchases both at home and on the move. And, although it has been a long time coming, contactless payments appear...

98.  
500friends sees a 'great loyalty reset' coming 
Predicting the future of retail & CPG loyalty

A major 'reset' is becoming critical for brands that do not currently have the ability to gather, analyse, and average customer data, according to a research-based report from data-driven marketing agency 500friends. The report, entitled 'The Great...

99.  
Amazon Prime falls short on Customer Engagement 
It's all about free shipping, not the entertainment

For many of Amazon's Prime program's customers, the entertainment services offered by the package are playing 'second fiddle' to the program's original free shipping benefit, according to research by The Diffusion Group (TDG), which found that 79% of...

100.  
Attention Economy ushers in new age of brand loyalty 
A new path to loyalty through engagement & experience

The often underestimated Generation Y has nearly three times as much spending power ($934 billion) as Baby Boomers ($392 billion), with Generation Z ($323 billion) close behind, according to a study by cultural insights and strategy agency Cassandra...

10/165 pages

Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

This 120+ page report distils a whole spectrum of marketing best practices, do's and don'ts, practical how-to's, research and wisdom from respected global marketing veterans, explaining both emerging and established marketing techniques, technologies, strategies and practices, and providing you with the data you need to support the best decisions for your new, more profitable, more engaging marketing strategy.

In this comprehensive report you'll find all the information and support you need to build and improve a profitable, effective Marketing Strategy that covers all aspects of your business and customer base.

It also highlights all the hard facts, practical know-how and trends drawn by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and presents you with an invaluable library of ideas and practical support you can call upon at will.

This is no average 'state of play' report; it's the only 'Fact Book' that helps you implement and manage meaningful and profitable change, and help you grow your bottom line despite a slowing economy.

You'll gain a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profit-generating marketing strategy.

Get it on Amazon (Kindle/Print)
 
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