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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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75/165 pages

741.  
Britons still keen on credit card rewards
Consumers are keen to make use of their credit cards' loyalty rewards, with 54% of cardholders claiming all or a large part of the benefits they had earned in 2008 - up from only 23% in 2008 - according to a report by Financial Facts. The report...

742.  
Large retailers break holiday satisfaction records
Customers of the largest online retailers are more satisfied than ever this year, according to ForeSee Results' annual 'E-Retail Satisfaction Index' report on holiday shoppers. For the 2009 holiday shopping season, the US index surged by 7% (to 79 on a...

743.  
US consumers show lifetime loyalty once they commit 
But technology lets down many marketing strategies

US consumers play hard to get, but once brands secure their trust, the majority of US consumers are loyal for life, according to a global survey commissioned by Acquia. The report examines the gap between consumers' and marketers' perception of CX...

744.  
B2B marketers are catching up with Customer Data Platforms 
Consumer marketers have even more fragmented data

Business marketers are catching up with consumer marketers in Customer Data Platform deployments, according to a global member survey by the Customer Data Platform Institute. The survey found that 41% of companies selling to consumers are in the...

745.  
Consumer attitudes have mutated thanks to pandemic 
Brands must create moments of joy and build relevance

Americans and Canadians are engaging with brands differently since COVID-19 turned up. Canadians are seeking a more emotionally-driven relationship driven by elements like empathy and understanding, while Americans demand more rational elements of the...

746.  
Most of us have returned to non-essential in-store shopping 
Consumers say it'll be 'shopping as normal' by summer 2021

With COVID-19 lockdown measures around the world easing, just under three-quarters of global consumers (71%) now report feeling comfortable returning to physical stores since local lockdowns have eased, according to research from CX improvement media...

747.  
27% Of brand loyalty is at risk following pandemic 
Consumer expectations are reaching unrealistic highs

Twenty-seven percent of consumers surveyed by Simplr in the company's June 2020 State of CX study said customer service wait times on digital channels during COVID-19 had actually caused their brand loyalty to waver. The study of 750+ brands and 500...

748.  
E-commerce & Retail lead digital marketing growth 
Travel and financial services are lagging behind

Overall spending in retail and ecommerce categories led platform growth in Q3 year-over-year, despite sustained lower ad spend levels in sectors like travel, which recorded 40% declines year-on-year, according to the 'Q3 2020 Digital Marketing Report...

749.  
A great Customer Experience is key to business success 
Customers are even more demanding now

Despite 2020 being a year of far-reaching and rapid transformation in how people live, collaborate, and connect, the global Zendesk Customer Experience Trends Report 2021 shows the customer experience is increasingly crucial to business success, and...

750.  
Consumers itching to spend as Covid restrictions lift 
How are Americans going to splash out this year?

Consumers are eager to shop, eat out and travel after a year of COVID-19 restrictions, according to research from global payments company Blackhawk Network. With an estimated US$1.7 trillion in excess savings during the pandemic1, and with the expanded...

75/165 pages

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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