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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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76/165 pages

751.  
South Africans reap rewards for Christmas
South Africans will be spoiling their loved ones this festive season, with 32% of respondents planning on spending between R250 and R500 on each gift they buy, and 29% planning on spending between R500 and R1000 per gift, according to the 2011 Festive...

752.  
In-store mobile apps a coming trend in 2012
While only 14% of retailers surveyed by in-store m-commerce firm AisleBuyer said they currently have a mobile application ('app') for customers' in-store use, 50% of those who do not have one said they were planning to introduce a shopping app during...

753.  
Transactional customer loyalty trend emerges
Customer loyalty in the United Kingdom is being driven as much by financial benefits as it is by emotional attachments, thanks to the emergence of a 'transactional loyalty' shopping trend, according to the 'Imperatives for Customer Loyalty' study by...

754.  
Marketers suffer from wasted customer data
Time and again, marketers preach the need to 'know your customer' - but do they really? Consumers today expect their relationship with brands - particularly those they've supplied with personal details - to be informed and characterised by a...

755.  
Apple knows what keeps customers coming back
One in five consumers singled out Apple as the brand they can't live without, with Coca-Cola, Google and Amazon also topping the list, according to a brand loyalty survey by customer experience analytics firm ClickFox. Additionally, the US consumers...

756.  
Retailers potentially missing £9bn in e-revenue
The UK's retailers are missing out on a potential £9 billion worth of additional revenue online, according to a whitepaper on the future of social commerce (s-commerce) by social commerce and recommendations firm nToklo. The whitepaper also noted how...

757.  
Top customer experience tips for retailers
With falling sales figures and the high street in financial turmoil, providing a truly excellent customer experience has never been more essential for retailers, according to research firm Rapide, which suggests several ideas to leave customers feeling...

758.  
Retailers missing benefits of web & email data
Retailers are not yet taking full advantage of their website data and customer data to increase engagement and drive sales growth, according to a survey by Bronto Software and RSR Research, which found that those integrating their e-commerce and...

759.  
Multichannel customer journeys 'a struggle'
Companies are struggling to join up the customer journey because of the growing number of touchpoints across the digital and physical worlds, according to research by Econsultancy and ResponseTap. The report reveals that the complexity and number of...

760.  
Contact Centres: Marketing Friend or Frenemy?
Marketers in every sector are naturally showing a growing interest in the customer journey, which was traditionally an area 'owned' by the contact centre, according to Andy Smith, head of customer insight for EvaluAgent, who here explains how marketers...

76/165 pages

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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