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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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78/165 pages

771.  
Marketers embracing Real-time Personalisation
Changes in consumer behaviour and the reality of the omnichannel customer are driving brands to gain ever deeper market and customer understanding. And with diverse data sources and innovative analytics, organisations now have an unprecedented...

772.  
Three in four marketers can't prove their value
Despite recent advances in data, analytics and technology, only 26% of marketers are capable of determining their impact on their business, according to VisionEdge Marketing and ITSMA's 2014 Marketing Performance Management (MPM) survey. A key...

773.  
Marketing analytics becomes a priority
From increasing customer expectations to an always-on approach to brand engagement and the inexorable rise of real-time engagement via mobile and social media, marketers face a fast changing and challenging environment, according to Katharine Hulls, VP...

774.  
Is 'Channel Loyalty' really an oxymoron?
Channel partners form an integral part of the marketing ecosystem of many product categories. But all too often the channel partner manages the brand experience for the customer and becomes the face of the brand to the customer - which means building...

775.  
Loyalty rewards are still motivating travellers
Marketers and customer service managers are failing to meet customer expectations when it comes to reward programmes, despite the fact that 74% of travel purchase decisions are sometimes, often or always influenced by available rewards, according to...

776.  
It's time to Get More Personal with Customers
Most people have experienced the jarring sensation that a website has no idea who they are or what they are looking for, when it suggests content or offers that are inappropriate or uninteresting. This is essentially because publishers, brands and...

777.  
Report proves profitability of data-driven marketing
Marketers who use data insights to drive their marketing campaigns are three times more likely to report having a competitive advantage in terms of customer loyalty than those who don't, according to a study from Turn and Forbes Insights. The research...

778.  
What gives a telco the loyalty advantage?
Despite the competitive challenges from over-the-top (OTT) telecoms players, the majority of consumers still favour traditional telephone service providers, according to research from customer experience solutions provider Amdocs, which explored the...

779.  
UK retailers believe their best service is online
Research from cloud-based performance experts, Dyn, has revealed the increasingly critical impact of web site performance on online retailers' sales and customer experiences. More than two-thirds of retailers believe their customers receive the best...

780.  
Multichannel customer journeys 'a struggle'
Companies are struggling to join up the customer journey because of the growing number of touchpoints across the digital and physical worlds, according to research by Econsultancy and ResponseTap. The report reveals that the complexity and number of...

78/165 pages

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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