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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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79/165 pages

781.  
Which categories does social media drive best?
Video games (and gaming systems), baby toys, and mobile phones are the three product categories in which social media has the biggest influence among prospective buyers, according to a global study into shopping behaviour by brand activation agency...

782.  
Marketers lose track of mobile user behaviour
Despite the increasing importance of mobile devices for both traffic and sales, fewer than half of businesses (41%) are able to accurately measure the behavioral differences between mobile and desktop visitors, according to research from Econsultancy...

783.  
Banner ads compared to plane crash survival
Most consumers have a better chance of being in a plane crash and surviving than they do of intentionally clicking on a banner ad on the web, according to Adam Rock, managing director for TAN Media, who here examines the effectiveness of banner ads in...

784.  
Supermarkets and banks 'closest to customers'
Supermarkets and banks are doing a better job of communicating with their customers in a meaningful way than other businesses, with consumers rating them well above firms in all other industry sectors, according to the Customer Intimacy Index from GI...

785.  
Consumers like to help themselves
Self-service shopping is growing in popularity among consumers, according to the latest Customer Experience Report from Cisco, in which most consumers revealed they are willing to shop in a completely automated store, and half prefer self-service...

786.  
Britons not keen on Facebook marketing
The British public are decidedly cool when it comes to Facebook's marketing overtures, with Textlocal's 'Mobile Customer Experience Report' finding that only 5% (3.2 million) of the country's consumers actually want brands to communicate with them via...

787.  
Retailers fight fire with delivery & fulfilment
From the explosion in Click & Collect to Amazon's plans to offer same-day delivery in some US cities, the speed of fulfilment and range of delivery/collection choices is fast becoming a critical differentiator for retailers, according to Daniel Martin...

788.  
Marketers focus on integration and content
Marketers are focusing on integration of search marketing with other digital channels and disciplines such as display advertising and content marketing, according to research published by Econsultancy and NetBooster. The proportion of UK companies now...

789.  
Good customer experiences aren't lucky
Good customer experiences should never be down to good luck; they need to be well planned and executed. But the complexity of managing the customer experience is still very much a stumbling block, with most companies still being in the very early...

790.  
Trends and predictions for loyalty in 2014
Brands now need to focus more on the core customer experience before investing in conventional loyalty reward programmes, according to CRM and customer engagement agency Underwired, which here offers up 2014's key trends and forecasts for customer...

79/165 pages

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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