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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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77/165 pages

761.  
Shoppers want to 'channel hop' as they shop
British consumers want a better shopping experience including greater control over where, when and how they shop across a growing range of channels, which now include social media and smart phones, according to the Buzzback Market Research study...

762.  
E-shoppers would swap brands for e-gift cards
More than half of online shoppers (54%) were planning gift card purchases during the 2010 holiday shopping season, and nearly one quarter of those waited until the week before the holiday to make their purchase, according to a pre-Christmas study by...

763.  
Customers recommend the higher-tech retailers
While the majority of consumers have yet to use new in-store and online retail technologies, 40% of those who have done so claim that they recommended the retailer as a direct result, according to the Empathica Consumer Insights Panel survey. While...

764.  
Australian banks lack confidence in loyalty insight
Younger, smarter banking customers with a desire for greater digital interaction and online engagement are challenging banks in Australia to deliver more personalised, value-added services with greater efficiency and precision, according to a report by...

765.  
Restaurant drives advocacy with 'WOW' incentives
The 'Ping Pong' chain of Dim Sum restaurants has focused its attention on providing an exceptional customer experience and building staff morale by employing a customer experience management (CEM) programme from Empathica, allowing the chain to...

766.  
Euro retailers embrace more digital channels
While established channels are still the main focus for European retailers, most are planning to increase the number of online channels they sell through, with new channels such as social commerce rapidly gaining ground, according to research from...

767.  
How to strategise for social media marketing
Social media marketing can be thought of as a kind of 'dance' of modern marketing, according to Ingrid Froelich of SDL Web Content Management Solutions, who explains why now is the time for businesses large and small join in and dance to the social...

768.  
Consumers spend more for 'valuable rewards'
It's official: customer loyalty drives revenue. But the results of a recent online consumer survey showed very positive responses when asked to think about loyalty in general, with 93% saying they would be most likely to spend more with a brand if it...

769.  
Social brand relationships: Good, bad, or just ugly?
Half of consumers don't want to be bothered by brand messages while they are using their social networks, according to the TNS Digital Life study, which found that 'digital waste' is polluting the online world because brands are failing to listen to...

770.  
27% Of brand loyalty is at risk following pandemic 
Consumer expectations are reaching unrealistic highs

Twenty-seven percent of consumers surveyed by Simplr in the company's June 2020 State of CX study said customer service wait times on digital channels during COVID-19 had actually caused their brand loyalty to waver. The study of 750+ brands and 500...

77/165 pages

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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