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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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77/165 pages

761.  
Anonymous Customers still want Relationships
There are numerous challenges facing today's marketers: pressure for growth, ever-growing marketplace competition and 'always-on' expectations from both customer and employer. With pressure to prove and improve marketing return on investment (ROI)...

762.  
Customer Experience failures cost you 65% of sales
For every customer experience failure, brands lose an average of 65% of the revenue they would have earned from the affected customer during the following year, according to a global survey by SDL. Based on the survey of 2,784 consumers across nine...

763.  
Marketers must use data wisely to build customer trust
Marketers must do even more to use their customer data to build customer trust, according to a joint EY and Forbes survey examining how companies need to leverage real-time data and analytics to enable them to predict what customers wants, even before...

764.  
Brands must cater more to global shopping behaviours
When running a global business, how do you ensure that your organisation is capable of understanding and distinguishing the differences in worldwide shopping behaviours? When it comes to customer experience, global brands need to take a number of...

765.  
How consumer-generated content adjusts behaviours
Buyers who research-online-and-buy-offline (known as 'ROBO' behaviour) represent a significant marketing opportunity for most retailers, according to 'The Conversation Index Volume 9' from online shopping network Bazaarvoice. The study found that 54%...

766.  
It's time to get serious about customer retention
Retention has always played second fiddle to acquisition within marketing - despite the fact that acquiring new customers is far more expensive than retaining existing ones and that the top tranche of customers contributes the vast majority of...

767.  
How to use data-driven insights to boost marketing results
We live in exciting times: as marketers we have more opportunities than ever before to connect with our customers in a meaningful and engaging way. For many the main challenge is keeping up with the pace of change in a marketplace that is constantly...

768.  
Market-tested strategies build more engagement
Market-tested strategies and tactics are creating up to 28% increase in lift, 22% increases in customer engagement, and 50% increases in digital message open rates according to the 2015 Retail Mobile Messaging Study from digital marketing platform...

769.  
What do customers really think about loyalty?
There is a growing sense of importance surrounding consumers' demand for quick, easy and personalised service when marketers and brands are trying to earn their trust, according to a study of more than 18,000 consumers in nine countries, published by...

770.  
Online shoppers become even more 'deal hungry'
The ease of e-commerce and availability of discount sites has led to more consumers expecting a better deal this holiday season, according to a study by omni-channel marketing solutions firm Cartera Commerce. The 2014 Consumer Spending and Deal-Seeking...

77/165 pages

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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