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Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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85/165 pages

841.  
Banks show new gains in customer engagement
Customer expectations of banks and credit unions have shifted away from the more traditional roles of industry leaders, guardians and protectors of customer finances, and banks are catching up quickly in terms of overall customer engagement, according...

842.  
SMBs still fail at e-marketing despite recession
The UK's small and medium-sized business owners (SMBs) ar predicting that the recession will last until Spring 2010, according to research from Amplify, which found that 43% of SMB owners wish they had placed greater emphasis on marketing while 31%...

843.  
7 Ways to gain value from customer data
Marketers generally fall into two groups when it comes to customer data: either they feel it's too complex to deal with, or they use it to drive value and relevance in their communications with customers, according to Giles Desforges, client director...

844.  
Britons still keen on credit card rewards
Consumers are keen to make use of their credit cards' loyalty rewards, with 54% of cardholders claiming all or a large part of the benefits they had earned in 2008 - up from only 23% in 2008 - according to a report by Financial Facts. The report...

845.  
The Customer Experience generation gap is shrinking 
People of all ages unite in their shared dislikes

From Millennials to Boomers, Americans are divided on a wide range of issues today. But when it comes to expectations for customer service, they have much more in common than you might think, according to research from Genesys which contradicts many of...

846.  
Humanity is what's missing from your loyalty program 
Top priority now is to create human connections

Although discounts and free products remain the top reasons to join a loyalty/rewards program, engagement and recognition-focused elements are required to maintain and strengthen that connection, according to the '2020 Loyalty Barometer Report' from...

847.  
Retail has a chance to engage with evolved consumers 
Consumer culture & priorities shifted with the pandemic

A report from global research company BAMM has revealed the surprising extent to which consumer priorities have shifted during the COVID-19 pandemic, and how those shifts have changed the way consumers react with brands - perhaps even for good. Typical...

848.  
Consumers itching to spend as Covid restrictions lift 
How are Americans going to splash out this year?

Consumers are eager to shop, eat out and travel after a year of COVID-19 restrictions, according to research from global payments company Blackhawk Network. With an estimated US$1.7 trillion in excess savings during the pandemic1, and with the expanded...

849.  
Businesses aren't delivering frictionless customer experiences 
And 29% aren't taking action even for known problems

Businesses are missing out on a significant opportunity to fix internal processes and address the root causes of customer experience issues in the wake of the pandemic, research from enterprise software specialist IFS has revealed. The global study...

850.  
Marketers set to drive deeper customer engagement 
More of us are aligning strategy, teams and technology

Taking lessons from the pandemic, companies have an opportunity to reset and reimagine their event programs to better align them to marketing outcomes, according to a report from the CMO Council. Because of the extensive digital transformation across...

85/165 pages

Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

This 120+ page report distils a whole spectrum of marketing best practices, do's and don'ts, practical how-to's, research and wisdom from respected global marketing veterans, explaining both emerging and established marketing techniques, technologies, strategies and practices, and providing you with the data you need to support the best decisions for your new, more profitable, more engaging marketing strategy.

In this comprehensive report you'll find all the information and support you need to build and improve a profitable, effective Marketing Strategy that covers all aspects of your business and customer base.

It also highlights all the hard facts, practical know-how and trends drawn by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and presents you with an invaluable library of ideas and practical support you can call upon at will.

This is no average 'state of play' report; it's the only 'Fact Book' that helps you implement and manage meaningful and profitable change, and help you grow your bottom line despite a slowing economy.

You'll gain a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profit-generating marketing strategy.

Get it on Amazon (Kindle/Print)
 
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