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Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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83/165 pages

821.  
Study cites keys to consumers' retail choices
Using the internet to compare prices, product and service features and costs has become standard shopping behaviour for British consumers, according a survey by Lightspeed Research, which found that 75% of consumers use price comparison web sites. The...

822.  
Mobile wallets meet with consumer caution
The mobile wallet, which has been brought into the limelight once again by Google, may not be poised to kill off the consumer's trusty leather wallet or purse - in the UK at least - according to research from YouGov, showing that while only 23% of...

823.  
Turning ancillary revenues into loyal customers
Service providers have an unparalleled opportunity to maximise the potential of their ancillary revenue programmes, to generate increased revenues, and to produce more loyal and satisfied customers, according to Janet Titterton of Collinson Latitude...

824.  
Is social media's ROI too difficult to measure?
Many brands - some of them major businesses - are avoiding forming any kind of social media marketing strategy, simply because they feel they might not be able to measure social media's ROI (return on investment) in the traditional sense, according to...

825.  
What drives CPG brand loyalty erosion?
The total revenues of the Top 100 brands in the nationwide Catalina Network of grocery, drug and mass merchant stores grew by only 0.7% during the 12 month period ending in early July 2011, according to research conducted by Catalina. The study also...

826.  
Social media's brand marketing value revealed
Facebook, Twitter and YouTube have now become the corner-stones of most marketers' social media strategy, according to research from management consulting firm Booz and social enterprise software provider Buddy Media. The study, entitled 'Campaigns to...

827.  
Mobile payments 'feel safer' than cards
Most consumers (80%) say they would spend more online if they were offered an easier and more secure way to pay and, at a ratio of almost 4 to 1, most believe that direct carrier billed mobile payments are more secure than credit or debit cards for...

828.  
Who topped the 2012 US loyalty ratings?
Only seven US companies have earned 'very strong' loyalty ratings while 37 companies earned 'very weak' loyalty ratings, according to the '2012 Temkin Loyalty Ratings' report by Temkin Group, which rated 10,000 consumers' loyalty toward 206 large...

829.  
Retailers find new ways to drive retention
Falling grocery market share figures in the UK may have done little to bolster the retail sector's low spirits, but there may be light at the end of the tunnel, according to research from retail marketing experts TCC, which found that global retailers...

830.  
Most loyalty schemes are going social & mobile
Nearly half of loyalty programmes either have a social media or mobile communication-enabled component that's already in place or is in development, according to research by VIPdesk and Banyan Branch. The research found that 27% of loyalty programme...

83/165 pages

Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

This 120+ page report distils a whole spectrum of marketing best practices, do's and don'ts, practical how-to's, research and wisdom from respected global marketing veterans, explaining both emerging and established marketing techniques, technologies, strategies and practices, and providing you with the data you need to support the best decisions for your new, more profitable, more engaging marketing strategy.

In this comprehensive report you'll find all the information and support you need to build and improve a profitable, effective Marketing Strategy that covers all aspects of your business and customer base.

It also highlights all the hard facts, practical know-how and trends drawn by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and presents you with an invaluable library of ideas and practical support you can call upon at will.

This is no average 'state of play' report; it's the only 'Fact Book' that helps you implement and manage meaningful and profitable change, and help you grow your bottom line despite a slowing economy.

You'll gain a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profit-generating marketing strategy.

Get it on Amazon (Kindle/Print)
 
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