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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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82/165 pages

811.  
Customer satisfaction tied to stock performance
Customer satisfaction has now been directly linked to a company's stock market performance, with companies showing higher scores on the American Customer Satisfaction Index (ACSI) and the National Customer Satisfaction Index UK (NCSI-UK) also producing...

812.  
Customer loyalty still lasts longer at the bank
Despite the longest recession since 2008 and the current banking crises, an annual survey of customer loyalty in the UK has found that two out of three (66%) Britons feel most loyal to their bank or building society - a trend that has prevailed over...

813.  
Online customer experience trends for 2013
There are ten key trends and technologies that are likely to help organisations of all sizes optimise their web-enabled customer journeys during 2013 and beyond, according to contact centre and unified communications systems integrator Sabio...

814.  
What are the top CX core competencies?
A new research report entitled 'The Four Customer Experience Core Competencies' from market research and consulting firm Temkin Group has identified the four main capabilities required for organisations to build and sustain customer experience...

815.  
Sickness wreaks havoc on customer service
Sickness and absence is a major problem affecting service delivery and the customer experience in the UK, according to a recent survey of 200 service-oriented organisations by workforce management specialist Cognito. The survey questioned business...

816.  
It's an exciting time to be the CMO
There's never been a more challenging or exciting time to be a chief marketing officer (CMO) according to Emailvision founder, Nick Heys, as companies begin shifting from a business-centric perspective to a more customer-centric one in response to...

817.  
Could social marketing replace ads?
There is an ongoing shift toward social media marketing among SMEs according to TAN Media, following an analysis of a poll by Groupon comparing SME plans for social media marketing compared to traditional marketing methods. The majority of small and...

818.  
Does NPS overestimate brand detractors?
The latest Word of Mouth Index (WoMI) Benchmark from ForeSee, which provides customer loyalty scores for the top 100 US brands, has revealed what the company perceives to be a flaw in the Net Promoter Score (NPS) metric, suggesting that it...

819.  
Marketers embracing Real-time Personalisation
Changes in consumer behaviour and the reality of the omnichannel customer are driving brands to gain ever deeper market and customer understanding. And with diverse data sources and innovative analytics, organisations now have an unprecedented...

820.  
Three in four marketers can't prove their value
Despite recent advances in data, analytics and technology, only 26% of marketers are capable of determining their impact on their business, according to VisionEdge Marketing and ITSMA's 2014 Marketing Performance Management (MPM) survey. A key...

82/165 pages

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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