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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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9/165 pages

81.  
Toward a stronger rewards catalogue: The final steps
In a follow up to two earlier articles on successful rewards catalogues, N. Ramasubramani of SurfGold explains how to segment and allocate reward options based on members and points balances... In the previous articles (see click here and click here)...

82.  
Rewards aggregator to benefit loyal Australians
The average Australian consumer is missing out on more than Aus$4,000 worth of loyalty rewards and programme benefits every year, according to a survey by the recently launched Australian loyalty rewards aggregator, Perkler. Despite 82% of Australians...

83.  
What customers want from grocery retailers
Grocery retailers' checkout lanes and lines, selection of fresh products, and overall customer service are at the top of the list of frustrations that consumers say 'never meet their expectations', according to the 2011 Consumer Insights Panel survey...

84.  
What drives shoppers' purchase decisions?
Patience and the pursuit of information pay off, according to GE Capital Retail Bank's second annual 'Major Purchase Shopper Study' which found that, empowered by technology, consumers now extensively research and compare prices and financing offers...

85.  
IHG Rewards Club gets new elite tier and benefits
The IHG Rewards Club hotel loyalty programme has announced the addition of a new top membership tier and, at the same time, is to focus on more personalised experiences for its 84 million members worldwide. The hotel group's own '2015 Trends Report...

86.  
500friends sees a 'great loyalty reset' coming 
Predicting the future of retail & CPG loyalty

A major 'reset' is becoming critical for brands that do not currently have the ability to gather, analyse, and average customer data, according to a research-based report from data-driven marketing agency 500friends. The report, entitled 'The Great...

87.  
Marriott unifies customer loyalty benefits on a global scale 
More points per dollar, more 'special moments' for all

Marriott International is to introduce one set of unified benefits across Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG) loyalty programs for its members in August 2018. The combined platform creates a rich hospitality...

88.  
With online shopping comes more digital frustration 
Most online holiday shoppers have been disappointed

As online retailers and marketplaces prepare for record volumes of ecommerce orders this holiday season, more than half (61%) of consumers globally said they felt let down by their online shopping experience during the 2017 holiday season, according to...

89.  
The 'delivery experience' becomes a competitive advantage 
Quick shipment guarantees are more powerful than discounts

Customer behavior shows that faster shipping is more effective in driving conversions than discounts, with 65% of merchants reporting an increase in eCommerce cart conversions of up to 25% when they offer a one-to-two-day delivery promise, according to...

90.  
CX management market worth US$16.9bn by 2026 
Up from $9.5bn in 2021? Why, that's a CAGR of 12.3%

The global Customer Experience Management (CEM) market size is expected to grow from US$9.5 billion in 2021 to US$16.9 billion by 2026 (at a Compound Annual Growth Rate of 12.3% during the forecast period), according to the 'Customer Experience...

9/165 pages

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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