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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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74/165 pages

731.  
Social media to support customer loyalty strategy
Social media is here to stay, and marketers are increasingly seeing this phenomenon as a support strategy for a one-to-one marketing model that encourages customer loyalty and engagement, according to Gary Edwards of customer experience management firm...

732.  
Corporate study urges better marketing metrics
In a fast-changing world of consumer technologies, social platforms and communication channels, marketers need to measure a more complex range of factors in order to demonstrate marketing effectiveness, according to research from The Chartered...

733.  
Euro retailers embrace more digital channels
While established channels are still the main focus for European retailers, most are planning to increase the number of online channels they sell through, with new channels such as social commerce rapidly gaining ground, according to research from...

734.  
Prestige brand discounts have paid off
Contrary to expectations, discounts offered by prestige brands during the past few years in the weakened economy have apparently been accepted by affluent and luxury consumers without diluting the stature of those brands, according to a the spring 2011...

735.  
IHG launches Priority Club Shopping rewards mall
InterContinental Hotels Group (IHG) and Cartera Commerce have launched an integrated global shopping rewards programme for hotel guests, allowing IHG's 58 million+ Priority Club members to earn loyalty points for making everyday purchases with hundreds...

736.  
Brands benefit from experience-focused consumers
There is a growing need to for brands to delight consumers if they are to cement customer loyalty, and this presents an opportunity for brand marketers to derive significant benefits from 'experience focused' customers, according to the annual Brand...

737.  
CRM is still failing - and here's how to fix it
Customer service is something that can make or break a firm. What is surprising, then, is that quite often the sales and support staff still can't respond effectively to customer demands even with a customer relationship management (CRM) system in...

738.  
Employees are critical to customer spending
Customers who experience positive staff interaction and assistance will spend on average 39% more than those who are not helped or greeted, according to new research released today by customer insight agency SMG. The research, which surveyed over...

739.  
Marketers step up promotional merchandise usage
Promotional merchandise marketing techniques can deliver a higher - or at least equal - return on on investment (ROI) compared to most other forms of advertising, according to research from the British Promotional Merchandise Association (BPMA). The...

740.  
Retailers potentially missing £9bn in e-revenue
The UK's retailers are missing out on a potential £9 billion worth of additional revenue online, according to a whitepaper on the future of social commerce (s-commerce) by social commerce and recommendations firm nToklo. The whitepaper also noted how...

74/165 pages

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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