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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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81/165 pages

801.  
Mobile set to drive cross-channel engagement
With the rapid consumer adoption of mobile technologies and their device usage becoming more and more sophisticated, mobile has become a key channel for marketers to embrace in 2011 according to Sonja Keerl, product marketing manager for SDL Web...

802.  
Restaurant drives advocacy with 'WOW' incentives
The 'Ping Pong' chain of Dim Sum restaurants has focused its attention on providing an exceptional customer experience and building staff morale by employing a customer experience management (CEM) programme from Empathica, allowing the chain to...

803.  
Marketers not held accountable for revenue growth
There is a marked misalignment between the objectives of marketing departments and the CEOs of large companies, according to the latest research from revenue performance management (RPM) firm Eloqua. The company's latest survey found that only half...

804.  
What makes customers switch payment methods?
In a purchasing environment where consumer loyalty continues to be elusive, there is a way in which financial services marketers can capture those consumers who may be willing to make a switch in their primary payment method, according to the 'Consumer...

805.  
Is social media's ROI too difficult to measure?
Many brands - some of them major businesses - are avoiding forming any kind of social media marketing strategy, simply because they feel they might not be able to measure social media's ROI (return on investment) in the traditional sense, according to...

806.  
Social media's brand marketing value revealed
Facebook, Twitter and YouTube have now become the corner-stones of most marketers' social media strategy, according to research from management consulting firm Booz and social enterprise software provider Buddy Media. The study, entitled 'Campaigns to...

807.  
Marketers suffer from wasted customer data
Time and again, marketers preach the need to 'know your customer' - but do they really? Consumers today expect their relationship with brands - particularly those they've supplied with personal details - to be informed and characterised by a...

808.  
Brands adopt new sales channels despite risks
Brands are investing heavily in selling direct to their customers and adopting a 'wait and see' attitude to potential pitfalls such as the risk of cannibalising their existing channels, according to research by Coleman Parkes and eCommera. The study of...

809.  
Retailers find new ways to drive retention
Falling grocery market share figures in the UK may have done little to bolster the retail sector's low spirits, but there may be light at the end of the tunnel, according to research from retail marketing experts TCC, which found that global retailers...

810.  
How to improve the mobile customer experience
The mobile and tablet consumer represents an increasingly important segment, according to Ingrid Froehlich of SDL Web Content Management Solutions, who here explains how marketers can create better customer experiences that build greater engagement and...

81/165 pages

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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