BRIANWOOLF.COM
 
  Welcome     Marketing & Loyalty     Speaking & Connecting     Brian's View     Books by Brian     Marketing Studies     Contact Us  
 
 

Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

Looking for something specific?

Search for: 
In topics: 
Customer Experience
Customer Loyalty
Knowing The Customer
Marketing Know-How
Marketing Technology


73/165 pages

721.  
Customer criticism can drive brand advocacy
Nearly half of marketers surveyed believe that the benefits of social media are overshadowed by the associated threats, and their fear of customer criticism is slowing the adoption of social and mobile channels for customer engagement, according to...

722.  
Email timing is critical to marketing success
The effects on both engagement and revenue of controlling exactly when marketing emails reach the consumer's inbox has been highlighted by research from email service provider StrongMail, which has surveyed the email delivery performance capabilities...

723.  
Marketers lack comprehensive social strategies
A recent YouGov study which focused on UK marketers' social media practices found that more than half (64%) are currently using some form of social media to promote their companies, while only 22% are yet using social media to gather sales lead data...

724.  
Marketers: Mind the multi-channel gap!
Sales figures for the 2012 Christmas trading period showed a great stride from both retailers and consumers toward digital consumerism, with consumers increasingly turning to the internet for easy and fast retail consumption. In fact, in January 2013...

725.  
Banner ads compared to plane crash survival
Most consumers have a better chance of being in a plane crash and surviving than they do of intentionally clicking on a banner ad on the web, according to Adam Rock, managing director for TAN Media, who here examines the effectiveness of banner ads in...

726.  
Mobile marketing is key to greater loyalty
Canadian smartphone users are looking for enhanced in-person shopping experiences on-the-go, and would buy more if presented with promotional offers on their smartphone while out shopping, according to a survey by SAS. When asked what they would do if...

727.  
What ARE loyalty marketers thinking?
Most marketers still believe that a physical loyalty card offers a more rewarding experience than an all-electronic loyalty programme, according to a survey of sales and marketing professionals' priorities by incentive solutions firm SVM. The US-based...

728.  
Trends and predictions for loyalty in 2014
Brands now need to focus more on the core customer experience before investing in conventional loyalty reward programmes, according to CRM and customer engagement agency Underwired, which here offers up 2014's key trends and forecasts for customer...

729.  
B2B and B2C buying habits are merging
A growing 'consumerisation' trend within the B2B market is shifting the sales process beyond the direct control of the seller as enterprise buyers start to mimic consumer shopping behaviours, making the customer experience more important than price in...

730.  
Marketers failing to engage Generation C
Digital promotions are failing to meet expectations, with up to one in three 'Generation C' customers considering advertising as one of their biggest annoyances online, according to a report from content management specialist Infomentum. The...

73/165 pages

Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

This 120+ page report distils a whole spectrum of marketing best practices, do's and don'ts, practical how-to's, research and wisdom from respected global marketing veterans, explaining both emerging and established marketing techniques, technologies, strategies and practices, and providing you with the data you need to support the best decisions for your new, more profitable, more engaging marketing strategy.

In this comprehensive report you'll find all the information and support you need to build and improve a profitable, effective Marketing Strategy that covers all aspects of your business and customer base.

It also highlights all the hard facts, practical know-how and trends drawn by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and presents you with an invaluable library of ideas and practical support you can call upon at will.

This is no average 'state of play' report; it's the only 'Fact Book' that helps you implement and manage meaningful and profitable change, and help you grow your bottom line despite a slowing economy.

You'll gain a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profit-generating marketing strategy.

Get it on Amazon (Kindle/Print)
 
Copyright © 2001-2026 Peter J. Clark