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Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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Marketing Know-How
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72/165 pages

711.  
Marketers: Mind the multi-channel gap!
Sales figures for the 2012 Christmas trading period showed a great stride from both retailers and consumers toward digital consumerism, with consumers increasingly turning to the internet for easy and fast retail consumption. In fact, in January 2013...

712.  
Big Data drives the best customer service
While there is clearly a lot of hype about it, 'big data' analytics can provide companies with solid, practical, and actionable business intelligence, according to Brendan Dykes, senior solution marketing manager for Genesys, who explains how customers...

713.  
Micro-marketers: Long slog pays off
Micro-business owners in the UK's marketing industry work an average of 56 hours a week - some 75% longer than the average British working week - according to research commissioned by call handling solutions firm, Penelope. The study found that...

714.  
How e-retailers can harness SoLoMo sales
Smartphone technology may have made reaching consumers anywhere anytime a reality, but how to combine this with the right offer at the right time has remained something of the Holy Grail for marketers, according to Andy Wood, managing director for GI...

715.  
UK consumers expect retail 'commerce anywhere'
British consumers say they want better access to information, products, processes and more individual and personalised retail interactions when shopping, according to global consumer research project by Oracle. The report, entitled 'The New Retail...

716.  
Report proves profitability of data-driven marketing
Marketers who use data insights to drive their marketing campaigns are three times more likely to report having a competitive advantage in terms of customer loyalty than those who don't, according to a study from Turn and Forbes Insights. The research...

717.  
Primer explains the business case for CRM
Big data can play a key role in CRM's success by helping marketers to maximise customer engagement and profitability but, as earlier CRM failures have shown, the focus needs to be on the business need for actionable analysis rather than on software...

718.  
Alliance Data unveils MyLoyalty App
Alliance Data Systems' card services business has launched a retailer-branded mobile MyLoyalty App, which is customized for each brand and provides customers with the ability to apply, shop, earn and connect with their favourite brands. Retailers and...

719.  
Mobile apps focus on long-term value and loyalty
According to a survey commissioned by FollowAnalytics and Gigaom Research, and performed by Survata Research Partners, 64% of the 450 mobile marketers surveyed across enterprise brands said that their top priority for mobile apps is to enhance the...

720.  
What links customer lifetime value, loyalty, and profitability? 
We know that, in theory, building customer loyalty increases profits. But how can we measure how effective it is in reality?

How can we predict the effect an investment in loyalty will have on the future of the business? While no method can ever be perfect, measuring loyalty's effect on Customer Lifetime Value (CLV) is one of the best - and most accurate - ways, particularly...

72/165 pages

Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

This 120+ page report distils a whole spectrum of marketing best practices, do's and don'ts, practical how-to's, research and wisdom from respected global marketing veterans, explaining both emerging and established marketing techniques, technologies, strategies and practices, and providing you with the data you need to support the best decisions for your new, more profitable, more engaging marketing strategy.

In this comprehensive report you'll find all the information and support you need to build and improve a profitable, effective Marketing Strategy that covers all aspects of your business and customer base.

It also highlights all the hard facts, practical know-how and trends drawn by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and presents you with an invaluable library of ideas and practical support you can call upon at will.

This is no average 'state of play' report; it's the only 'Fact Book' that helps you implement and manage meaningful and profitable change, and help you grow your bottom line despite a slowing economy.

You'll gain a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profit-generating marketing strategy.

Get it on Amazon (Kindle/Print)
 
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