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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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67/165 pages

661.  
Big Data boosts loyalty, if you know how
Nearly all of the retailers recently surveyed by the Economist Intelligence Unit (EIU) for WIPRO said they had seen a positive economic return from their investments in strategic data analysis, despite the fact that half said the single biggest barrier...

662.  
How e-retailers can harness SoLoMo sales
Smartphone technology may have made reaching consumers anywhere anytime a reality, but how to combine this with the right offer at the right time has remained something of the Holy Grail for marketers, according to Andy Wood, managing director for GI...

663.  
Shoppers abandon brand loyalty for store brands
Most US shoppers (71%) say they're spending less on food, beverage and household goods, but don't feel like they're sacrificing much. In fact, only 31% of brands are considered a 'must have' - one that shoppers would buy whether on sale or not -...

664.  
Increased sales linked to social engagement
The relationship between Facebook fans and bottom-line revenue for grocery stores is often assumed, but the link between social engagement and increases in consumers' in-store purchases may be stronger than most marketers imagine, according to a recent...

665.  
Non-geographic numbers put off mobile customers
Although more customers are now coming to a retail business through mobile than any other channel, brands are failing to update their customers service strategies to reflect not only the growth in mobile use but also the diversity of the mobile user...

666.  
Consumers tired of Waiting for Loyalty Rewards
More than half of the UK's consumers (54%) feel that it takes too long to earn rewards in loyalty programmes, with 27% of people saying they have stopped using a loyalty programme as a direct result of the length of time taken to be rewarded, according...

667.  
Five Omnichannel Customer Experience Trends
There are five trends to watch that are set to shape the near-term future of marketing personalisation and to help the world's smartest retailers create an even better customer experience, according to Ben Rund, senior director of product marketing for...

668.  
Customer Loyalty must go 'Back To The Future'
Loyalty marketers should be using the current consumer spending 'boom time' to build stronger reward strategies that will keep customers coming back for more even when times aren't so good, according to Guy Deslandes, e-Commerce sales director for...

669.  
B2B firms losing track of the Customer Experience
Despite the finding that marketers within mid-sized business-to-business (B2B) organisations are currently in the ideal position to better orchestrate the whole Customer Experience, most are simply not doing so, according to a study from Act-On and...

670.  
Digital marketing budgets reach record levels
Spending on digital marketing will reach record levels in 2015, with 77% of companies planning to increase their budgets during the coming year, according to the sixth annual 'Marketing Budgets Report' from Econsultancy and Oracle Marketing Cloud. The...

67/165 pages

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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