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Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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66/165 pages

651.  
Consumers tired of Waiting for Loyalty Rewards
More than half of the UK's consumers (54%) feel that it takes too long to earn rewards in loyalty programmes, with 27% of people saying they have stopped using a loyalty programme as a direct result of the length of time taken to be rewarded, according...

652.  
Five Omnichannel Customer Experience Trends
There are five trends to watch that are set to shape the near-term future of marketing personalisation and to help the world's smartest retailers create an even better customer experience, according to Ben Rund, senior director of product marketing for...

653.  
Customer Loyalty must go 'Back To The Future'
Loyalty marketers should be using the current consumer spending 'boom time' to build stronger reward strategies that will keep customers coming back for more even when times aren't so good, according to Guy Deslandes, e-Commerce sales director for...

654.  
B2B firms losing track of the Customer Experience
Despite the finding that marketers within mid-sized business-to-business (B2B) organisations are currently in the ideal position to better orchestrate the whole Customer Experience, most are simply not doing so, according to a study from Act-On and...

655.  
Digital marketing budgets reach record levels
Spending on digital marketing will reach record levels in 2015, with 77% of companies planning to increase their budgets during the coming year, according to the sixth annual 'Marketing Budgets Report' from Econsultancy and Oracle Marketing Cloud. The...

656.  
German consumers are toughest for data
Consumers' awareness of data protection issues seems to be at its highest in Germany, with most Germans (65%) believing that they themselves are primarily responsible for protecting their personal data, according to a study conducted for PayBack by...

657.  
Millennials favour digital channels over social media
Millennials favour more traditional digital channels over social media for retailer Despite being the generation most comfortable with social media, when it comes to retailer promotions millennials want to hear about them via email and on retailer...

658.  
UK firms still missing the Sales-Marketing link
Despite the clear benefits of aligning sales and marketing teams, two-fifths of British companies have yet to align their sales goals with their marketing activities, according to research conducted by specialist recruiter Randstad Sales, Marketing and...

659.  
The top 20 factors that will shape the future of loyalty marketing
While we must look into the past to find out why customers defect, stay loyal, or advocate a brand, we also need to see changes coming. Here we detail the 20 main factors that are set to shape the future of customer loyalty programmes around the world...

660.  
Consumers demand transparency over use of AI 
Is ai creepy or cool? Most of us say it's a bit creepy

RichRelevance has published its 4th annual "Creepy or Cool" survey that provides insight into consumer preferences and opinions on cutting-edge technologies shaping the customer experience, including augmented reality (AR) and Artificial Intelligence...

66/165 pages

Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

This 120+ page report distils a whole spectrum of marketing best practices, do's and don'ts, practical how-to's, research and wisdom from respected global marketing veterans, explaining both emerging and established marketing techniques, technologies, strategies and practices, and providing you with the data you need to support the best decisions for your new, more profitable, more engaging marketing strategy.

In this comprehensive report you'll find all the information and support you need to build and improve a profitable, effective Marketing Strategy that covers all aspects of your business and customer base.

It also highlights all the hard facts, practical know-how and trends drawn by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and presents you with an invaluable library of ideas and practical support you can call upon at will.

This is no average 'state of play' report; it's the only 'Fact Book' that helps you implement and manage meaningful and profitable change, and help you grow your bottom line despite a slowing economy.

You'll gain a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profit-generating marketing strategy.

Get it on Amazon (Kindle/Print)
 
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