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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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53/165 pages

521.  
Travel loyalty must 'go the extra mile'
In addition to a sound customer aquisition strategy, creating a loyal customer base is critical to any company that relies on repeat business. But the travel industry may now have been 'resting on its laurels' for too long, according to Anamaria...

522.  
Mobile operators are losing 25% of retail sales
An Amdocs survey of the key drivers of brand perceptions and customer experiences found that, in mobile phone operators' retail stores, 25% of customers intending to buy an upgrade or a new handset had left the store without making a purchase. The...

523.  
Consumers seeking more immediate rewards
Consumers are no longer prepared to wait for incentives such as cash back and the reward schemes built up from their credit cards, with many instead simply searching online for coupons and voucher codes for instant discounts and money off offers...

524.  
Integrated marketing trends for 2010
The latest forecast for integrated marketing trends in 2010 suggests that, while marketers are likely to have a hard time, those who understand and apply ten basic principles of recession survival can still come out ahead of the competition, according...

525.  
Consumers say 'chat bots' are too dumb to help much 
Convenience is one thing, but intelligence is better

Most 'chat bots' still aren't smart enough to meet the high expectations usually associated with them, according to the results of a survey of 3,500 global consumers by Pegasystems. While most consumers agree that chatbots can be fast and convenient in...

526.  
Brand loyalty programs are critical during a pandemic 
But what are customers' true reward expectations?

Almost all (97%) American adults now participate in loyalty programs and expect significant rewards from the brands they buy, according to a study from daVinci Payments that identified the top brands in loyalty among many other key customer loyalty...

527.  
Almost all marketers now practice 'agile' marketing 
Despite all those consumer data privacy regulations

There is currently strong agile marketing adoption across most types of organization, with 89% currently implementing agile marketing in some function or team, according to the Q2 2020 Customer Engagement Report from data-driven performance marketing...

528.  
Most consumers consider a purchase after seeing diverse ads 
Strong customer relationships come from diversity & inclusion

Brands that invest in diverse, inclusive, and socially conscious marketing strategies are able to build stronger relationships with their consumer base, starting at the point of purchase, according to a survey from Top Design Firms, a directory of...

529.  
Video-based marketing more than doubles in 2021 
Sales teams create and post their own flicks

A study by video experience platform provider Vidyard has revealed the surprising extent to which the number of videos shared by businesses has increased - up by some 135% year-over-year, driven mainly by user-generated videos within sales teams in...

530.  
Customers are defecting because of irrelevant offers 
Know you customers or they'll forget all about you

There is a growing gap between the offers that brands send, and what their customers actually want, according to offer optimization platform provider Formation, following the publication of a Forrester study entitled 'The State Of Offer Relevancy...

53/165 pages

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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