BRIANWOOLF.COM
 
  Welcome     Marketing & Loyalty     Speaking & Connecting     Brian's View     Books by Brian     Marketing Studies     Contact Us  
 
 

Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

Looking for something specific?

Search for: 
In topics: 
Customer Experience
Customer Loyalty
Knowing The Customer
Marketing Know-How
Marketing Technology


53/165 pages

521.  
Canadians' choices swayed by loyalty schemes
Almost all Canadians (94%) are now members of at least one loyalty programme, and many of these consumers say they strategically shop to maximize their points-earning capability, according to the latest in a series of 'Insights' papers by Maritz...

522.  
How geolocation marketing ties into loyalty
While geolocation marketing tools and techniques are on the increase, and companies can at last not only see where their customers are but also send them instant location-relevant offers, consumers are slowly but surely overcoming their 'Big Brother...

523.  
Gen Y happy to share data... If rewarded
Members of Britain's Generation Y are willing to go the extra mile in engaging with and promoting the brands they like, as long as they are rewarded for their efforts, according to research by Aimia, parent company of the Nectar coalition loyalty...

524.  
How retailers can stop Christmas becoming a turkey
Men will buy more than half of the UK's turkeys for Christmas 2011, according to a report from Verdict Research and business analytics firm SAS, which found that retailers that want to make the most of the holiday season's sales potential may need to...

525.  
Consumers wary of social brand engagement
While Australian consumers visited Facebook more than 6 billion times in 2011 - an average of 1.6 visits per day per person - many consumers are still wary of brand engagement via social media platforms, according to a study by Experian Marketing...

526.  
Staff rewards set to focus on the individual
Most businesses are now putting much greater emphasis on the concept of individualisation in their employee motivation and reward programmes, according to research from the Incentive Research Foundation (IRF). The foundation's latest executive briefing...

527.  
The rise of the Big Data-driven CMO?
Data, which used to be a four-letter word reserved for IT, has suddenly become something that every CMO needs to think about, according to Kieran Kilmartin, marketing director (EMEA) for Pitney Bowes Software, who here offers some insights into how...

528.  
What makes Millennials open their purses?
The everyday shopping behaviour of millennial consumers relies more heavily on print than you might expect, according to the sixth annual 'RedPlum Purse String Survey' from Valassis, which aimed to identify the best ways for marketers to reach their...

529.  
Are the days of a Single Customer View numbered?
In the UK, the BBC recently made something of a fuss about Big Data, retail and the use of 'historic sales data' in marketing intelligence, proving that the tips, tricks and techniques of marketers are no longer dusty secrets guarded by analysts are...

530.  
People counting tops retail stores' metrics list
Global retail executives are showing a growing interest in deploying new technologies to help improve retail store performance and to further optimise their multi-channel strategies, according to a study by in-store analytic technology firm...

53/165 pages

Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

This 120+ page report distils a whole spectrum of marketing best practices, do's and don'ts, practical how-to's, research and wisdom from respected global marketing veterans, explaining both emerging and established marketing techniques, technologies, strategies and practices, and providing you with the data you need to support the best decisions for your new, more profitable, more engaging marketing strategy.

In this comprehensive report you'll find all the information and support you need to build and improve a profitable, effective Marketing Strategy that covers all aspects of your business and customer base.

It also highlights all the hard facts, practical know-how and trends drawn by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and presents you with an invaluable library of ideas and practical support you can call upon at will.

This is no average 'state of play' report; it's the only 'Fact Book' that helps you implement and manage meaningful and profitable change, and help you grow your bottom line despite a slowing economy.

You'll gain a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profit-generating marketing strategy.

Get it on Amazon (Kindle/Print)
 
Copyright © 2001-2026 Peter J. Clark