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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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Customer Experience
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Marketing Know-How
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6/165 pages

51.  
Six email marketing trends for 2011
With consumers being targeted by marketing communications from all directions at all times, and email inboxes being flooded not only by adverts but also by social media alerts, there is a huge amount of 'noise' that marketers must cut through before...

52.  
Customer Loyalty Index identifies top US brands
Customers' brand experiences have reached new heights as consumers search for real innovation in the products and services they buy, according to the results of the 2011 Customer Loyalty Index study by Brand Keys. The index report, entitled 'Decade of...

53.  
Women are more loyal consumers than men
Sam's Club, Aldi, and USAA have earned top ratings for customer loyalty while Citigroup and Charter Communications both showed up twice in the bottom four spots, according to the 2012 Temkin Loyalty Ratings, which also found that women are far more...

54.  
Digital Receipts: Making More from Loyalty
In a world which is going digital at such a rapid pace - from paperless meter readings and utility bills to mobile shopping coupons - it is surprising how little traction digital receipts have had yet, according to Benjamin Chilcott of Concise (part of...

55.  
Consumers expect seamless omnichannel shopping
With 96% of consumers now using both a store's physical location and website while shopping, retailers are not performing well in omnichannel alignment of product information according to a CFI Group study sponsored by eBay Enterprise. The 'eBay...

56.  
Curing 3 common real-time marketing mistakes
There's no doubt that the proliferation of mobile devices has excited the marketing industry like few innovations before. In fact, a study of more than 1,800 Millennials (aged 18-36) found that today's consumers no longer care about where they are or...

57.  
Younger consumers are challenging brand loyalty ideas 
Younger means more price sensitive, less brand-loyal

As Generation Z and young millennials exhibit much greater price sensitivity and much lower brand loyalty than prior generations, there is a challenge for name brands looking to grow loyalty with this group, according to the Swift Prepaid Solutions...

58.  
Fuel Rewards doubles membership in two years 
Up from 10m members in 2017 to over 20m in 2019

The US-based Fuel Rewards loyalty program that connects national and regional brands with millions of consumers who earn cents-per-gallon savings at a variety of issuing partners (such as rideshares, travel, restaurants and Shell) has reached two major...

59.  
Sales Processes Are Adapting to COVID-19 
No more business as usual for sales professionals

Sales methods and techniques have seen rapid changes in recent years, and much more acutely so in the last few months, suggesting that traditional sales methods are now largely outdated and ineffective, according to a report from cloud CRM vendor...

60.  
20 Ways to improve Customer Experiences for growth and profit 
Brand Rise or Fall on their CX Improvement Strategies

There's no doubt that customer loyalty is married to a good Customer Experience. Break one and you'll break the other. Strengthen one and you'll strengthen the other. But while it sounds simple enough, making meaningful and profitable changes to your...

6/165 pages

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
Copyright © 2001-2026 Peter J. Clark