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Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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46/165 pages

451.  
Loyalty holds the answer to 'supermarket slippage'
Supermarkets have apparently weathered the recession well with many reporting strong profits and increased sales, but there has been an underlying consumer shift that could be trouble for some segments of the retail grocery sector, according to Andy...

452.  
Engagement seen as key to brand survival
Customer engagement, having been a rapidly growing hot topic in loyalty marketing circles for the past few years, has become the key to brand survival in the post-recession economy, according to a survey of marketing professionals at Alterian's recent...

453.  
How email marketing aids social media strategies
Marketers are using social media to enhance their email marketing campaigns rather than to replace them, according to a survey of 900 digital marketers by Econsultancy and Adestra. The 'Email Marketing Industry Census' found that more than one third of...

454.  
Why Australians still can't switch banks
Customer loyalty in financial services is closely tied to the perceived effort of defecting from one bank and moving to another, despite efforts from regulators to make switching easier in an effort to increase competition, according to a study by...

455.  
Customer data is vital to cross-channel loyalty
The top cross-channel customer loyalty pressure that retail organisations face today is an inability to capture customer data, according to the Aberdeen Group report 'Cross-channel customer loyalty: Rewards, promotions, and the battle for ROI'. The...

456.  
Youth cards are a growing marketing opportunity
Prepaid cards that carry network brands such as Visa or MasterCard are gaining in popularity as gift cards for younger consumers, according to the latest Cardbeat report by Auriemma Consulting Group (ACG). The survey found that 42% of consumers had...

457.  
Recession-smart shoppers redefine their loyalty
The recession has made it necessary for consumers to rethink and adjust their shopping patterns, which has resulted in a more strategic, informed - and even coldly calculating - approach to the 'shopping game' that has traditionally been driven by...

458.  
Social network profiles help explain brand choices
Nearly 40% of consumers now say they are turning to Facebook and Twitter to supplement the news, information and marketing offers they receive via email, according to a study by ExactTarget. The 'Social Profile' survey divided more than 1,500 consumers...

459.  
Email battles social networks for consumers' attention
While consumers are increasingly using social media web sites such as Twitter and Facebook, marketers still need to focus on targeted and relevant email marketing for continued e-commerce success, warns a research report by Econsultancy. According to...

460.  
Why the social channel is not stand-alone
Brands are increasingly expected to engage with customers through channels such as e-mail, Facebook, and Twitter in a collaborative approach rather than using each as a separate marketing channel, according to a survey of 1,500 consumers by...

46/165 pages

Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

This 120+ page report distils a whole spectrum of marketing best practices, do's and don'ts, practical how-to's, research and wisdom from respected global marketing veterans, explaining both emerging and established marketing techniques, technologies, strategies and practices, and providing you with the data you need to support the best decisions for your new, more profitable, more engaging marketing strategy.

In this comprehensive report you'll find all the information and support you need to build and improve a profitable, effective Marketing Strategy that covers all aspects of your business and customer base.

It also highlights all the hard facts, practical know-how and trends drawn by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and presents you with an invaluable library of ideas and practical support you can call upon at will.

This is no average 'state of play' report; it's the only 'Fact Book' that helps you implement and manage meaningful and profitable change, and help you grow your bottom line despite a slowing economy.

You'll gain a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profit-generating marketing strategy.

Get it on Amazon (Kindle/Print)
 
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