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Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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Marketing Know-How
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46/165 pages

451.  
One in four consumers less brand loyal in 2009
Almost one quarter of British consumers say they are less brand loyal now than they were 12 months ago, according to a survey commissioned by The Loyalty Practice at HS&P. While 23% said they consider themselves to be "a bit less" or "much less" loyal...

452.  
Top ten internet retail trends for 2010
The ten most prominent online retailing trends for 2010 and beyond highlight the most important actions that online retailers will need to take to grow their business during the global recovery from the current recession, according to a report by...

453.  
Social media: The new engagement frontier
Marketers were bombarded with new technologies in 2009, not least of which was the Twitter phenomenon which allows consumers to take greater control of brand images whether the marketer wants them to or not, according to Tim Norman, sales director for...

454.  
NFC nearing commercial deployment, experts say
The rise of NFC (near field communication) technologies is forecast to affect retail marketing and customer loyalty strategies in the near term, according to a report published by Near Field Communications World (NFCW). The report, entitled 'NFC: The...

455.  
Engagement seen as key to brand survival
Customer engagement, having been a rapidly growing hot topic in loyalty marketing circles for the past few years, has become the key to brand survival in the post-recession economy, according to a survey of marketing professionals at Alterian's recent...

456.  
Top performers seeing 91% customer retention
Most companies recognise the importance of having a true 360-degree view of the customer, according to a study by Aberdeen Group which found that customers benefit from better service and efficiency, and sellers derive greater loyalty and more repeat...

457.  
Youth cards are a growing marketing opportunity
Prepaid cards that carry network brands such as Visa or MasterCard are gaining in popularity as gift cards for younger consumers, according to the latest Cardbeat report by Auriemma Consulting Group (ACG). The survey found that 42% of consumers had...

458.  
Youth is more receptive to direct mail
The UK's 15-24 year olds are highly receptive to direct mail, and the so-called 'young online generation' are also the most likely to buy in retail stores, according to research by Experian into British consumers' multichannel preferences. Using the...

459.  
Executives say a social strategy is now critical
The concept of 'social business' is increasingly perceived as a strategic executive imperative in many businesses, with 78% of executives saying that a social business strategy is critical to future success, according to a study of 902 US-based...

460.  
Why companies that listen get better results
Companies that launch 'customer listening' and digital engagement initiatives tend to be rewarded with improved customer satisfaction scores, customer loyalty and brand metrics, according to a Dell-commissioned research study conducted by Forrester...

46/165 pages

Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

This 120+ page report distils a whole spectrum of marketing best practices, do's and don'ts, practical how-to's, research and wisdom from respected global marketing veterans, explaining both emerging and established marketing techniques, technologies, strategies and practices, and providing you with the data you need to support the best decisions for your new, more profitable, more engaging marketing strategy.

In this comprehensive report you'll find all the information and support you need to build and improve a profitable, effective Marketing Strategy that covers all aspects of your business and customer base.

It also highlights all the hard facts, practical know-how and trends drawn by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and presents you with an invaluable library of ideas and practical support you can call upon at will.

This is no average 'state of play' report; it's the only 'Fact Book' that helps you implement and manage meaningful and profitable change, and help you grow your bottom line despite a slowing economy.

You'll gain a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profit-generating marketing strategy.

Get it on Amazon (Kindle/Print)
 
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