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Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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Customer Experience
Customer Loyalty
Knowing The Customer
Marketing Know-How
Marketing Technology


19/165 pages

181.  
Social media: New rules of engagement?
When it comes to marketing through social media, there are new rules of engagement, according to a consumer survey from Webtrends, which found that consumers want conversations rather than sales pitches and to develop positive relationships with...

182.  
Retailers need online+offline marketing strategy
Online and offline marketing techniques will be working hand-in-hand to help retailers through 2010, according to Kevin Rice, UK managing director for online lead generation agency Clash-Media, who explains how economic challenges have shaped consumer...

183.  
Ebay to launch eBay Bucks in Canada
Canadians are passionate about loyalty points, according to research from eBay Canada, which is now launching its eBay Bucks rewards programme in response to the online frustrations experienced by nearly 40% of Canadian e-consumers. Nearly three...

184.  
Companies still doubt the effectiveness of loyalty
Although companies are putting increased focus on customer loyalty and retention programmes, only 24% consider their efforts in these areas to be 'very effective', according to a survey by Loyalty 360 and business analytics firm SAS. The study...

185.  
Seven ways to get your customers talking
Customers have always been keen to share their thoughts and feelings about brands with each other, according to Phil Woodward, CEO for community shopping platform provider HipSnip, who here explains how today's digital channels can be adapted to build...

186.  
Loyalty schemes draw 84% of consumers
Nearly 60% of global respondents said that loyalty programmes were available where they shopped, and of those, 84% said they were more likely to visit those retailers, according to a study by consumer information and insights firm Nielsen. The Nielsen...

187.  
Digital channel adoption is ALL about people
The United Kingdom's recent series of 'Barclays Digital Eagles' TV adverts gives viewers tips for getting value online. It's an interesting marketing message as it promotes Barclays' digital leadership by offering a public service that teaches people...

188.  
Personalised messages 'feel impersonal', consumers say 
Country, gender and age may be keys to perfect personalisation

Personalization is not just about understanding the individual consumer - brands need to consider their overall approach based on country-specific, age and gender attitudes to personalized marketing, as well as the characteristics and attributes that...

189.  
NICE Satmetrix to offer NPS Masterclasses online 
Develop your own NPS-driven customer feedback plan

NICE today announced the availability of online access to a new Net Promoter Masterclass by NICE Satmetrix, the leading global provider of customer feedback management software and the co-creator of NPS. The training in Net Promoter methodology was...

190.  
The 42 Keys for Spectacular Customer Experiences 
How many do you already do? Which ones are you missing?

While it's easy to look at any business and list maybe a dozen starting points for building a better and more effective Customer Experiencestrategy, researchers from The Marketing Factbook have identified the 42 top areas - dubbed 'CX Keys' - with...

19/165 pages

Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

This 120+ page report distils a whole spectrum of marketing best practices, do's and don'ts, practical how-to's, research and wisdom from respected global marketing veterans, explaining both emerging and established marketing techniques, technologies, strategies and practices, and providing you with the data you need to support the best decisions for your new, more profitable, more engaging marketing strategy.

In this comprehensive report you'll find all the information and support you need to build and improve a profitable, effective Marketing Strategy that covers all aspects of your business and customer base.

It also highlights all the hard facts, practical know-how and trends drawn by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and presents you with an invaluable library of ideas and practical support you can call upon at will.

This is no average 'state of play' report; it's the only 'Fact Book' that helps you implement and manage meaningful and profitable change, and help you grow your bottom line despite a slowing economy.

You'll gain a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profit-generating marketing strategy.

Get it on Amazon (Kindle/Print)
 
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