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Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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Customer Loyalty
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Marketing Know-How
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1611.  
Food retailers to gain from customer-centric loyalty 
Looking for the holy trinity of loyalty strategies

The best way for food retailers to gain an advantage over digital retailers and other competitors is to have a large, loyal customer base. To achieve this, it is critical for retailers to take a next generation approach to customer loyalty and view it...

1612.  
Hotel upgrades aren't satisfying the customer any more 
Hotel guests want a stronger focus on service next

It's a great time to be a hotel guest, according to the J.D. Power 2018 North America Hotel Guest Satisfaction Index (NAGSI) study, which found that hotels of all shapes and sizes are currently making their customers happier than ever before - a feat...

1613.  
Consumer holiday spending set to increase for 2018 
Social media will play a big role in holiday shopping

US consumers say they expect to spend more money on holiday shopping in 2018 than in 2017, with millennials being most likely to be the biggest spenders, according to results of the '12th Annual Holiday Shopping Survey' from Accenture. The online...

1614.  
Most businesses overestimate their customer service 
Customer experiences don't match all those promises

Businesses think every one of their customer service channels is easier to use than their customers do, according to customer experience data from The Northridge Group's 'State of Customer Service Experience 2018' report, which provides sobering...

1615.  
Millennials and Gen Z are changing customer expectations 
Customer service really does matter after all

Customer service and support channels other than email and telephone are continuing to gain popularity, especially among Millennials and Generation Z who have very distinct preferences and expectations compared to Generation X and Baby Boomers...

1616.  
Top five customer service technology trends for 2020 
What's impacting customer service organizations most?

A survey of nearly 250 customer service and support leaders across the globe by research firm Gartner revealed five emerging trends in technology adoption, and where service organizations are getting the best return on investment (ROI) today. The...

1617.  
There's an urgent need for customer service efficiency 
Limited staff, budget & technology are the main hurdles

There is a strong need for greater efficiency in customer service operations, particularly in today's rapidly shifting business environment, according to a study of the state of the customer service industry by omnichannel SaaS platform provider...

1618.  
Marketers advised to go on the offensive for loyalty now 
Post-pandemic customer loyalty is the next big prize

Businesses should go on the offensive now to implement personalization at scale, create innovative marketing approaches, and adopt differentiating technology and best-in-class security to deliver enhanced post-pandemic customer experiences, according...

1619.  
Customer Experience is pivotal to business results 
CX leaders outperform CX laggards by ratio of 3-to-1

There are significant pay-offs - as well as penalties - associated with Customer Experience quality in today's marketplace, with widely loved brands with strong consumer feedback ratings enjoying an average shareholder return that was nearly 110 points...

1620.  
Conversational AI can help build customer loyalty 
80% Would talk to a machine to avoid hold-time

Poor customer service is looking pervasive these days, according to a survey from AI-enabled customer contact center provider Replicant, which found that 91% of consumers had experienced poor customer service in the past six months, and one in three...

Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

This 120+ page report distils a whole spectrum of marketing best practices, do's and don'ts, practical how-to's, research and wisdom from respected global marketing veterans, explaining both emerging and established marketing techniques, technologies, strategies and practices, and providing you with the data you need to support the best decisions for your new, more profitable, more engaging marketing strategy.

In this comprehensive report you'll find all the information and support you need to build and improve a profitable, effective Marketing Strategy that covers all aspects of your business and customer base.

It also highlights all the hard facts, practical know-how and trends drawn by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and presents you with an invaluable library of ideas and practical support you can call upon at will.

This is no average 'state of play' report; it's the only 'Fact Book' that helps you implement and manage meaningful and profitable change, and help you grow your bottom line despite a slowing economy.

You'll gain a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profit-generating marketing strategy.

Get it on Amazon (Kindle/Print)
 
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