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Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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1611.  
E-retailers investing more in web interactions
The recession is turning retail executive focus back toward e-commerce efficiency, with 61% of major online retailers investing increasing amounts in improved web commerce functionality, according to a research report by Aberdeen Group. The report...

1612.  
Mobile popularity behind new m-loyalty platform
Consumers' usage of mobile coupons is forecast to generate nearly US$6 billion globally in terms of retail redemption value by 2014, according to a recent report from Juniper Research. On the back of these findings, the 'Enterprise Mobility Solutions...

1613.  
Consumers more engaged by machines than agents
Consumers rate automated telephone customer service more highly than live agents for certain straightforward interactions, according to a study by Nuance Communications. The report, entitled 'Driving Consumer Engagement with Automated Telephone...

1614.  
Millennials and Gen Z are changing customer expectations 
Customer service really does matter after all

Customer service and support channels other than email and telephone are continuing to gain popularity, especially among Millennials and Generation Z who have very distinct preferences and expectations compared to Generation X and Baby Boomers...

1615.  
Top five customer service technology trends for 2020 
What's impacting customer service organizations most?

A survey of nearly 250 customer service and support leaders across the globe by research firm Gartner revealed five emerging trends in technology adoption, and where service organizations are getting the best return on investment (ROI) today. The...

1616.  
There's an urgent need for customer service efficiency 
Limited staff, budget & technology are the main hurdles

There is a strong need for greater efficiency in customer service operations, particularly in today's rapidly shifting business environment, according to a study of the state of the customer service industry by omnichannel SaaS platform provider...

1617.  
Marketers advised to go on the offensive for loyalty now 
Post-pandemic customer loyalty is the next big prize

Businesses should go on the offensive now to implement personalization at scale, create innovative marketing approaches, and adopt differentiating technology and best-in-class security to deliver enhanced post-pandemic customer experiences, according...

1618.  
Customer Experience is pivotal to business results 
CX leaders outperform CX laggards by ratio of 3-to-1

There are significant pay-offs - as well as penalties - associated with Customer Experience quality in today's marketplace, with widely loved brands with strong consumer feedback ratings enjoying an average shareholder return that was nearly 110 points...

1619.  
Conversational AI can help build customer loyalty 
80% Would talk to a machine to avoid hold-time

Poor customer service is looking pervasive these days, according to a survey from AI-enabled customer contact center provider Replicant, which found that 91% of consumers had experienced poor customer service in the past six months, and one in three...

1620.  
Most successful businesses focus on the Total Experience 
But only 60% have a cohesive customer interaction strategy

The most successful businesses are the ones that recognize the fact that customer-centricity involves an interconnection between Customer, Employee, User, and Multi-experience, according to an online market research survey conducted for Avaya by IDG...

Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

This 120+ page report distils a whole spectrum of marketing best practices, do's and don'ts, practical how-to's, research and wisdom from respected global marketing veterans, explaining both emerging and established marketing techniques, technologies, strategies and practices, and providing you with the data you need to support the best decisions for your new, more profitable, more engaging marketing strategy.

In this comprehensive report you'll find all the information and support you need to build and improve a profitable, effective Marketing Strategy that covers all aspects of your business and customer base.

It also highlights all the hard facts, practical know-how and trends drawn by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and presents you with an invaluable library of ideas and practical support you can call upon at will.

This is no average 'state of play' report; it's the only 'Fact Book' that helps you implement and manage meaningful and profitable change, and help you grow your bottom line despite a slowing economy.

You'll gain a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profit-generating marketing strategy.

Get it on Amazon (Kindle/Print)
 
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