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Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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1601.  
Loyalty mirrors human relationships - or does it?
Imagine a car dealership where telling a salesperson that you're 'just looking' would allow you to do just that, or an online retailer offering you price cuts or free shipping to improve its relationship with you. That's what shopping experiences could...

1602.  
New online gaming reward currency starts well
The virtual currency provider Offerpal Media reports that its new web-based online gaming rewards system, Game Points, has signed up more than 500,000 users since its pre-launch one month ago. The gaming rewards currency service has been live since 4th...

1603.  
Good customer experiences are more profitable
Customer experience is playing a significant role in determining where consumers choose to shop and how much they are willing to spend, according to the fifth annual Customer Experience Report from Harris Interactive and RightNow Technologies. The...

1604.  
Few companies earned true loyalty in 2010
Very few companies in the US earned strong customer loyalty in 2010, with Amazon.com, Kohl's and Costco coming out on top, according to a survey of 6,000 consumers concerning their interactions with 143 large companies. In the cross-industry Loyalty...

1605.  
Canadians choose travel for loyalty rewards
Most Canadians opt for travel when using rewards points, with 57% redeeming for flight options, well ahead of merchandise (30%) and gift cards (27%), according to Royal Bank of Canada (RBC) poll of Canadian travel rewards cardholders. Despite this...

1606.  
Setting up a Facebook marketing strategy
For marketers seeking to use Facebook to promote their brands, there are several tips and tricks that can optimise those social media campaigns, according to research report from Buddy Media. The report, entitled 'A Statistical Review for the Retail...

1607.  
How Generation Y will reshape customer loyalty
Representing more than 1.7 billion consumers worldwide, of which 77 million are in the US, the so-called 'Millennial' generation (aka. 'Generation Y') is presenting marketers with some new challenges and changes as it comes of age and takes the reins...

1608.  
Mobile brand interactions getting more personal
Just when online marketers were getting a handle on website personalisation and conversion rate optimisation for their websites, the extreme growth of mobile commerce has thrown a new challenge into the mix, according to Mark Simpson, president and...

1609.  
Social customer service: The digital divide
Consumers are positively engaged and highly loyal to the brands they choose to follow and "like" on social networking sites like Facebook, Twitter, LinkedIn and others. But according to the findings of the CMO Council's 'Variance in the Social Brand...

1610.  
Marketers still ignoring the mobile revolution
While 73% of consumers now access websites using their mobile devices, only 20% of companies have a mobile-optimised site, according to research from EPiServer, which also found that, while two thirds of consumers had used a mobile app in the past...

Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

This 120+ page report distils a whole spectrum of marketing best practices, do's and don'ts, practical how-to's, research and wisdom from respected global marketing veterans, explaining both emerging and established marketing techniques, technologies, strategies and practices, and providing you with the data you need to support the best decisions for your new, more profitable, more engaging marketing strategy.

In this comprehensive report you'll find all the information and support you need to build and improve a profitable, effective Marketing Strategy that covers all aspects of your business and customer base.

It also highlights all the hard facts, practical know-how and trends drawn by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and presents you with an invaluable library of ideas and practical support you can call upon at will.

This is no average 'state of play' report; it's the only 'Fact Book' that helps you implement and manage meaningful and profitable change, and help you grow your bottom line despite a slowing economy.

You'll gain a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profit-generating marketing strategy.

Get it on Amazon (Kindle/Print)
 
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