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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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1581.  
Service with a smile brings in 40% more
A good customer service experience causes customers to spend an amazing 40% more at the checkout, according to a survey of UK shoppers by customer insight agency SMG, which found that the top 'pet hates' of retail customers are a lack of assistance and...

1582.  
Generation Y prefers chocolate to Amazon
Chocolate, crisps and the internet dominate the most liked brands among the United Kingdom's 16-34 year old demographic, according to the 'Generation Y and Brand Loyalty' research report from w00t! Media. The report, which examined the changing...

1583.  
Back to mobile marketing basics
There is no absolutely right way to successfully gain access to customers through their mobile devices, according to Sarah Hollins, head of marketing operations for Beyond Analysis, who here explains how and why so many companies are getting the very...

1584.  
Airlines have one chance left for loyalty
Airline loyalty programmes are lacking any real differentiation. Instead of encouraging true loyalty to the airline, they are simply engraining in their best customers a points-earning habit that also encompasses all their competitors, according to a...

1585.  
There are lies, damn lies, and Big Data
Companies are increasingly seeing Big Data and data analysis as increasingly important tools for business operations, risk assessment, and for identifying new opportunities, but marketers must make sure it's used with appropriate caution and attention...

1586.  
Do you trust your own marketing data?
The arrival of interactive personalised marketing and digital business via the web, email, mobile and social media has generated a huge demand for collecting, integrating, analysing and using data, according to Nigel Turner, vice president of...

1587.  
14% Of UK spending linked to loyalty schemes
The British are officially a nation of loyal customers, according to research from the Nectar programme's owner and operator, Aimia, which found that £1 in every £7 worth of household spending is tied to a loyalty programme. But the country's banks...

1588.  
Why people join loyalty schemes - and why not
Despite enrolment in loyalty programmes increasing across all retail categories, nearly one third (32%) of consumers say they remain worried about the safety of the personal data held by those programmes, according to research by Mintel. The study...

1589.  
At last, Big Data gives marketers a real edge
It's official: Big Data really does work. Among organisations that have used big data in more than half of their marketing initiatives, 60% exceeded their goals, compared to only 33% of those using big data in fewer than half of their marketing...

1590.  
Customers are 'multi-screen'. Are you?
One quarter of marketing professionals said they have yet to deliver coordinated campaigns across multiple screens - such as the customer's desktop or laptop computer, smartphone, and tablet - at the same time, according to research conducted by...

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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