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Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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1571.  
How to build a profitable marketing strategy, in a nutshell
Given such rapid changes in consumer habits, how can marketing professionals keep up and win new customers, keep existing ones loyal, and increase profits? The answer lies, not surprisingly, with getting the basics right first... There are many...

1572.  
The 15 business benefits of a loyalty initiative
When justifying a loyalty initiative, too many executives focus ONLY on the financials, but there are 15 major business benefits - each a competitive advantage - that only a loyalty initiative can provide... Many of the so-called loyalty programmes in...

1573.  
Americans prefer fuel savings to cash-back rewards 
But credit card cash-back is a close second

According to a new report released by loyalty marketing and technology firm Excentus Corporation, U.S. consumers have ranked fuel savings as their preferred loyalty currency over cash-back rewards for the third year in a row. Findings from "The Road to...

1574.  
What's the shape of Customer Experiences to come? 
Demands are greater, humans are more important

Only half (49%) of consumers have used the same technology service providers for more than three years, compared with 61% from a similar study in 2015, with 10% having used their chosen service providers for less than a year, compared with 7% in 2015...

1575.  
Restaurants can still tempt diners with well-timed deals 
Relevant and timely means a bigger slice of the pie

Although the majority of consumers say they usually visit the same restaurants, diners are still willing to switch destinations based on promotions and coupons, according to a study by media delivery firm Valassis. The study, entitled "Tempting the...

1576.  
Most support agents have little faith in their own service 
Many will cheat the system to provide better support

While customer support teams are generally staffed by professionals who are dedicated to their jobs, the complexity of the software and applications they use for their role is often making it difficult for them to perform their tasks optimally...

1577.  
Why loyalty is essential in the current retail climate 
Millennials stick to a single retailer for each category

Valassis has published study findings which provide insights for retailers to better compete and drive repeat traffic both in-store and online. Based on a survey of over 1,200 consumers, the "Building Loyalty with Dynamic Shoppers" findings reveal that...

1578.  
Emojis in marketing messages increase effectiveness 
Marketing with emojis means 254% more engagement

Leanplum has published a Mobile Marketing Trends report, "Unlocking Engagement & Growth With Emojis", that confirms the effectiveness of emoji usage in push notifications and emails. The data verifies that emojis are significantly more likely to...

1579.  
Three steps to an effective Customer Journey Map 
What you need are strong governance and oversight

Customer journey maps are a critical component of many organizations' customer experience (CX) framework, however, almost one-third of organizations still face difficulty incorporating journey maps into their CX efforts, according to Gartner, Inc...

1580.  
Hotel upgrades aren't satisfying the customer any more 
Hotel guests want a stronger focus on service next

It's a great time to be a hotel guest, according to the J.D. Power 2018 North America Hotel Guest Satisfaction Index (NAGSI) study, which found that hotels of all shapes and sizes are currently making their customers happier than ever before - a feat...

Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

This 120+ page report distils a whole spectrum of marketing best practices, do's and don'ts, practical how-to's, research and wisdom from respected global marketing veterans, explaining both emerging and established marketing techniques, technologies, strategies and practices, and providing you with the data you need to support the best decisions for your new, more profitable, more engaging marketing strategy.

In this comprehensive report you'll find all the information and support you need to build and improve a profitable, effective Marketing Strategy that covers all aspects of your business and customer base.

It also highlights all the hard facts, practical know-how and trends drawn by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and presents you with an invaluable library of ideas and practical support you can call upon at will.

This is no average 'state of play' report; it's the only 'Fact Book' that helps you implement and manage meaningful and profitable change, and help you grow your bottom line despite a slowing economy.

You'll gain a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profit-generating marketing strategy.

Get it on Amazon (Kindle/Print)
 
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