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Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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1551.  
Customer centricity: Doing the right thing for the customer
The strategy of customer centricity is a well accepted method of winning customer satisfaction, loyalty and even increased profits, argues Stephen Hewett of consultancy Charteris. But where to begin? In most organisations, between 50% and 70% of...

1552.  
Social web's customer loyalty impact turns viral
The consumer conversations taking place on the social web about poor customer experiences can negatively impact an organisations' bottom line and reputation, according to a survey commissioned by RightNow, investigating how Australian consumers want...

1553.  
E-retailers investing more in web interactions
The recession is turning retail executive focus back toward e-commerce efficiency, with 61% of major online retailers investing increasing amounts in improved web commerce functionality, according to a research report by Aberdeen Group. The report...

1554.  
Mobile popularity behind new m-loyalty platform
Consumers' usage of mobile coupons is forecast to generate nearly US$6 billion globally in terms of retail redemption value by 2014, according to a recent report from Juniper Research. On the back of these findings, the 'Enterprise Mobility Solutions...

1555.  
Consumers more engaged by machines than agents
Consumers rate automated telephone customer service more highly than live agents for certain straightforward interactions, according to a study by Nuance Communications. The report, entitled 'Driving Consumer Engagement with Automated Telephone...

1556.  
Why does the British consumer refuse to defect?
While 2009 will be remembered as the year in which consumers tried to tighten their belts, research by comparison site Gocompare.com has found that nearly 20 million UK consumers haven't yet switched providers for everyday financial services and...

1557.  
Customer Experience is pivotal to business results 
CX leaders outperform CX laggards by ratio of 3-to-1

There are significant pay-offs - as well as penalties - associated with Customer Experience quality in today's marketplace, with widely loved brands with strong consumer feedback ratings enjoying an average shareholder return that was nearly 110 points...

1558.  
Airline miles rewards drive credit card customer satisfaction 
American Express, Capital One and Discover ranked highest

In one of the clearest signs yet that businesses in America are ready to get back to normal, airline rewards once again have become one of the top drivers of small business credit card customer satisfaction, according to the J.D. Power '2021 US. Small...

1559.  
Most successful businesses focus on the Total Experience 
But only 60% have a cohesive customer interaction strategy

The most successful businesses are the ones that recognize the fact that customer-centricity involves an interconnection between Customer, Employee, User, and Multi-experience, according to an online market research survey conducted for Avaya by IDG...

1560.  
Enterprises prioritise CX in today's digital-first economy 
Most say 'outstanding CX' is now an important goal

Digital disruption and the pandemic both accelerated the need for digital transformation. As businesses become more digital, they quickly learn that CX is a necessary differentiator. In line with that, 88% said that delivering an outstanding CX is an...

Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

This 120+ page report distils a whole spectrum of marketing best practices, do's and don'ts, practical how-to's, research and wisdom from respected global marketing veterans, explaining both emerging and established marketing techniques, technologies, strategies and practices, and providing you with the data you need to support the best decisions for your new, more profitable, more engaging marketing strategy.

In this comprehensive report you'll find all the information and support you need to build and improve a profitable, effective Marketing Strategy that covers all aspects of your business and customer base.

It also highlights all the hard facts, practical know-how and trends drawn by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and presents you with an invaluable library of ideas and practical support you can call upon at will.

This is no average 'state of play' report; it's the only 'Fact Book' that helps you implement and manage meaningful and profitable change, and help you grow your bottom line despite a slowing economy.

You'll gain a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profit-generating marketing strategy.

Get it on Amazon (Kindle/Print)
 
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