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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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1551.  
Holiday bonuses don't build staff loyalty
Holiday cash bonuses are set to become a thing of the past, in the US at least, with the future of staff motivation and loyalty lying in performance-related incentives, according to employee rewards specialist, I Love Rewards. The company's research...

1552.  
Mobile popularity behind new m-loyalty platform
Consumers' usage of mobile coupons is forecast to generate nearly US$6 billion globally in terms of retail redemption value by 2014, according to a recent report from Juniper Research. On the back of these findings, the 'Enterprise Mobility Solutions...

1553.  
Loyalty credit cards heading for fees
Consumers are actively seeking more benefits and rewards from loyalty-based credit cards, according to the April 2010 'Cardbeat' study from Auriemma Consulting Group (ACG), which found that consumers are increasingly likely to carry a rewards credit...

1554.  
Travel firms losing customers through bad email
Only 30% of email marketers in the travel sector are using subscriber information and behaviour data to target customers with pre-stay and post-stay messages, leading to lost revenue and brand differentiation opportunities, according to a research...

1555.  
Marketers boost paid search & SEO budgets
British marketers have ramped up their investment in paid search and SEO (search engine optimisation) techniques this year as the economy has emerged tentatively from recession, according to research published by Econsultancy and digital agency Guava...

1556.  
Poor customer experience causing churn epidemic
Many companies are wasting vast sums of money trying to attract new customers through advertising while still delivering a poor customer experience that has forced over 10 million consumers to switch suppliers in the past six months alone, according to...

1557.  
Retailers face a nightmare before Christmas
UK retailers are risking their share of the predicted £5.5 billion Christmas sales boom by not being able to effectively handle the seasonal spike in customer service demand, which can increase by as much as 400%, according to multichannel customer...

1558.  
Top web features that drive e-retail loyalty
The top web site features that currently drive brand loyalty in online shoppers include rich media and personalisation, according to research by Limelight Networks. The study also confirmed that those consumers who often shop online most frequently...

1559.  
Most Canadians researched Christmas gifts online
Nearly 8 out of 10 Canadians (76%) said they were going to conduct online research before heading out to the shops to buy their gifts for Christmas 2010, up 26% over 2009's figure, according to a recent study by Staples Canada and Angus Reid. The...

1560.  
Loyalty schemes key to young wealthy consumers
High net-worth consumers who are 35 years of age and younger define luxury brands much more in terms of loyalty programmes and unique offers than do their older wealthy cohorts, according to a survey by the New York City-based Luxury Institute. The...

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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