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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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16/165 pages

151.  
Competitive advantage to depend on pattern-spotting?
As the world economy begins to emerge from the recession, business leaders will be forced to re-examine their opportunities for growth, competitive differentiation, and cost controls, according to a report from Gartner. The report, entitled...

152.  
E-retailers could gain more loyalty from their data
While e-retailers are still working hard at improving the customer experience using multiple web-based technologies, most remain uncertain about the effectiveness of their usage of the data they gather while doing so, according to a survey report from...

153.  
How supplier relationships affect customer loyalty
By strengthening its supply chain relationships, the independent retail sector could find itself wielding a powerful new weapon in its battle for the loyalty of consumers, according to Marcus Vallance, CEO for SalesOut. In the small Welsh market town...

154.  
Digital marketing budgets up 17% in 2010
Companies are expecting to increase their digital marketing budgets by an average of 17% during 2010, according to research by Econsultancy and ExactTarget. The study report, entitled 'Marketing Budgets 2010: Effectiveness, Measurement and Allocation...

155.  
Value for money now more important than price
Less than one in five British consumers (17%) say they intend to make purchasing decisions based on the lowest possible price, according to a survey by customer experience improvement firm Retail Eyes. With consumers counting every penny following the...

156.  
Digital Analytics: Time for new methods?
Surprisingly little actual analysis seems to get done in the world of Web Analytics. A huge library of common statistical methods exists for analysing data: from simple methods like correlation to more complex methods like linear and non-linear...

157.  
US & EU retail markets boom, led by the internet
Despite a difficult economic environment, the e-commerce sector in Europe and the US is continuing to grow rapidly, according to research from the Centre for Retail Research and digital coupon marketplace RetailMeNot, which concluded that online sales...

158.  
Millennials dig into social content discovery
Simply churning out lots of content is not a sustainable or effective way to target Millennial customers, who are increasingly turning to their social networks for content discovery, far outranking online customisable newsfeeds, according to a global...

159.  
Digital operations provide a competitive advantage
There is a sizeable gap between the growth of digital operations and the frameworks put in place by most companies to manage them, according to a white paper from digital marketing consultancy Amaze, which explores the dangers poor digital operations...

160.  
US consumers see mobile devices as key shopping tools 
And yet mobile payments are still stalled in the US

According to the FutureBuy research from GfK, a growing number of US shoppers would not think about starting a purchase journey without a mobile device in hand. The study showed that 45% of all US consumers believe that their smartphones and/or tablets...

16/165 pages

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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