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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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1461.  
Digital-first approaches redefine the customer experience 
Digital integration offers a truly unified view of the customer

Consumers are more empowered and knowledgeable than ever before, and each customer expects the brand to anticipate their needs and securely deliver relevant content on the channel and device of their choice, according to Frost & Sullivan's thought...

1462.  
Brands still falling short on digital customer experiences 
Most consumers went 'more digital' thanks to pandemic

Over the past year, and thanks in general to the Covid-19 pandemic, consumer behaviours have continued to shift - and so have the ways in which brands interact with their customers, according to a customer experience and communications study from...

1463.  
Customers say they'll pay more for rapid delivery 
Last-mile services are now critical to sales growth

Consumers increasingly made use of product deliveries for critical goods and safety reasons during the pandemic, and they expect to continue to do so, hoping for more last-mile and sustainable delivery options in the future, according to the...

1464.  
How brands revamped their Covid-19 Customer Experiences 
Most Canadian brands' CX improved during the pandemic

Customer Experience (CX) quality among Canadian brands has remained stable, despite the COVID-19 pandemic, according to the Canada 2021 Customer Experience Index from Forrester. The pandemic changed customer needs and expectations in unprecedented...

1465.  
Contact centres struggle with more complex customer service 
Top CX obstacles include technology and staffing issues

More than half of contact centres (55%) experienced a higher volume of customer interactions over the past 12 months, narrowly outpacing an increase in contact complexity (47%), according to the 'Contact Center Workforce of the Future' survey conducted...

1466.  
Canadians want a balanced physical/digital retail experience 
Consumers say they shop online for price and convenience

In the last 16 months, the world has witnessed forward-thinking retailers reinventing their business models and unearthing new opportunities in response to the rapidly changing behaviours of Canadian consumers. In November 2020, Canadian findings from...

1467.  
Half of marketers feel ill-prepared for the Holiday Season 
70% Worry about technical issues with online shopping systems

Although the sales season is highlighted by retailers as the biggest revenue driver of the year, 50% of marketers say they don't feel prepared for the holiday season and Black Friday. In fact, sales season pressure is already 'stressing out' 37% of...

1468.  
Most consumers will defect after repeated miscommunications 
Consumers are having to chase their deliveries far too often

Research from delivery experience technology platform Sorted has found that 75% of consumers would stop using a retailer if they frequently messed up communication updates regarding their delivery. With customer expectations higher than ever, UK...

1469.  
Consumers are no longer in the 'panic purchase' mindset 
Study notes shifts away from pre-pandemic behaviour

Sensibill, a customer data platform for the financial services industry, has published its Barcode Report on consumer spending related to panic-purchases (such as toilet paper and masks), using its customer spending data, and including SKU-level data...

1470.  
You've got 10 minutes to establish online customer trust 
And the French are leading the way

The survey explored Internet users' relationship to digital services and digital identity and revealed that businesses have just 10 minutes to set up digital accounts or risk losing consumer trust, according to a research paper from identity...

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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