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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

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Marketing Studies

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1421.  
Data breaches don't have to destroy loyalty
In the same year as one of the largest data breaches in history, the misuse of breached consumer data hit a record high, raising the issue of data breaches into the public consciousness following years of complacency among businesses and indifference...

1422.  
CRM drives web-based customer relationships
Most marketers already know there are many opportunities to transform customer relationships via the web and via the creation of customer portals, but what is the best way forward? From dedicated web developments to extending individual business...

1423.  
Brands forget loyal followers in acquisition drives
Nine out of ten (89%) consumers believe that most brands put more effort into attracting new customers than looking after existing ones, according to a survey of more than 2,500 UK consumers by Grass Roots Group. The research noted that this apparent...

1424.  
Customer service belongs at the heart of marketing
Brands are now becoming far too reliant on deeper levels of segmentation, targeting, profiling, and big data analysis to try to reach their target customers, according to Nigel Baker of Echo Managed Services, who questions whether marketers are placing...

1425.  
Loyalty Fraud: Combatting the growing trend
As companies build their defences against credit card fraud, fraud is rapidly being driven into the loyalty channel, according to Michael Smith, managing partner for Airline Information, which has published research into possible areas of weakness...

1426.  
Customer values drive loyalty engagement
There is more to engaging customers than points, discounts and rebates. Members are enrolled in an average of 7.4 loyalty programmes, yet are active in only 4.7 programmes. Only 35% of Members are active in all of the programmes in which they are...

1427.  
Insurers are engaging customers, but is it enough?
When it comes to delivering a positive and well-co-ordinated multi-channel experience for customers and prospects alike, many insurers are falling worryingly short, according to research from Celebrus Technologies into the online experience offered by...

1428.  
Incentive industry makes post-recession comeback
The incentives industry has been making a post-recession comeback, according to the latest Pulse Survey from the Incentive Research Foundation (IRF), which noted a strong positive upward trend for each of the core elements studied, compared to the...

1429.  
Coupons work as incentives to join loyalty schemes
One of the most important metrics in brand engagement is the power of loyalty programmes, with brands offering coupons for enrolment in loyalty programmes being rewarded by consumers with greater loyalty, according to a survey by social engagement...

1430.  
Brands' spam is driving their customers crazy
The average British consumer has 260 unopened emails in their inbox, totalling more than 14 billion across the country, and more than half of those unseen messages are from brands, according to research by Webtrends. The research, which canvassed 2,000...

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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