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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

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Marketing Studies

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1441.  
Most Canadians researched Christmas gifts online
Nearly 8 out of 10 Canadians (76%) said they were going to conduct online research before heading out to the shops to buy their gifts for Christmas 2010, up 26% over 2009's figure, according to a recent study by Staples Canada and Angus Reid. The...

1442.  
How mobile banking earned a 300% ROI
When banks allow customers to use a mobile device to check balances, transfer money, pay bills, apply for credit, and manage their personal finances, they can achieve returns on investment of as much as 300%, according to a study commissioned by...

1443.  
Real feedback 'more useful than secret shoppers'
The commonly used customer feedback method of 'secret shopping' - the practice of sending in mystery shoppers to evaluate a retail store - is neither credible nor realistic, according to Jeremy Michael, managing director for customer insight agency SMG...

1444.  
Most email marketing 'badly targeted', consumers say
More than half (53%) of consumers say almost all direct email they get is irrelevant to them, according to a survey conducted by database marketing firm GI Insight. The survey also found that, while the marketing industry can certainly improve its...

1445.  
What 'Commerce Anywhere' will mean for retailers
With a proliferation of tablet computers and the growth of brands using mobile and social media platforms, consumer behaviour toward retail brands in particular is changing rapidly, according to Frank Lord, EMEA vice president for ATG, who examines the...

1446.  
Few companies earned true loyalty in 2010
Very few companies in the US earned strong customer loyalty in 2010, with Amazon.com, Kohl's and Costco coming out on top, according to a survey of 6,000 consumers concerning their interactions with 143 large companies. In the cross-industry Loyalty...

1447.  
Maritz challenges stakeholder engagement ideas
The Maritz Institute has published a white paper that delves into the latest scientific research on human motivation and behaviours, and challenges established business beliefs, calling for a whole new 'multi-stakeholder approach' to business. The...

1448.  
Allegiance cites 9 ways increase customer loyalty
Businesses that actively engage with customers and are acutely responsive to their questions, comments and complaints tend to be rewarded with greater profits, according to voice-of-the-customer intelligence firm Allegiance, which has published a white...

1449.  
Augmented Reality raises price points
Customers are more likely to buy a product after engaging with an augmented reality experience and will do so at a higher price point, according to research from UK-based marketing communications firm Hidden Creative. The research set out to prove the...

1450.  
Study reveals shoppers' smartphone habits
Mobile retail websites have emerged as an indispensible in-store tool for consumers - especially users of smartphone handsets - as they shop, according to a survey by mobile marketing firm Hipcricket. The fourth annual Hipcricket Mobile Marketing...

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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