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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

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1221.  
CX transformation to drive digitalizing investment 
23% Of US$1.68 billion to be spent on CX in 2019

Customer experience improvement is at the core of corporate digital investments in 2019, IDC Research Spain reports in its latest analysis "Impact of Digital Technologies in The Customer Journey" jointly drawn up with Atento. According to IDC data, 23%...

1222.  
Half of US consumers now buying 'disruptor' brands 
Using favourite brands for self-promotion

The IAB, the US trade association for the digital media and marketing industries, has released "Disrupting Brand Preference," a study that shows that disruptor brand shoppers comprise 48% of all US consumers. These consumers are younger than incumbent...

1223.  
CMOs are investing creatively in Customer Experiences 
Creative Experience is an evolution of Customer Experience

Digital agency Isobar has published its 'Creative Experience: the evolution of CX' study - a global survey of 1,000 CMOs and senior-level marketers on customer experience, revealing how CMOs are investing heavily in creativity to deliver better...

1224.  
Brands not meeting needs of 'hyper-adoptive' consumers 
Only 12% of brands think they're good at personalization

Retail brands are openly acknowledging their ongoing struggle to meet the demands of 'hyperadoptive' (a rapid, simultaneous uptake of new behaviours) consumers, with 39% saying they are prioritizing customer-centric initiatives, such as improving...

1225.  
Top five customer service technology trends for 2020 
What's impacting customer service organizations most?

A survey of nearly 250 customer service and support leaders across the globe by research firm Gartner revealed five emerging trends in technology adoption, and where service organizations are getting the best return on investment (ROI) today. The...

1226.  
Middle East: Mobile network speed is key to satisfaction 
Survey exposes customer churn, satisfaction & retention

Mobile network speed is the main factor that influences customers' satisfaction with their mobile services and their intention to churn in the Middle East, according to the 'Connected Consumer Survey 2019' customer satisfaction report, available from...

1227.  
CX leaders redouble customer feedback efforts 
Anticipating a sudden need to appear more human

What customer-centric organizations do well is bring the human back into the equation-to the business-and focus on meeting customer needs as the most important driver for achieving their goals. While every organization strives to be customer-centric...

1228.  
Consumers making long-term switch to digital channels 
But 61% are disappointed by brands' online response

The COVID-19 pandemic has been driving some long-term changes in how US consumers choose to buy and interact with brands, and they are not happy with the level of personalization and reassurance delivered online by most companies, according to a study...

1229.  
Millennials & Gen Z see pandemic as a chance to improve 
Optimistic consumers support businesses that aid society

In the face of unprecedented health and economic disruption caused by the COVID-19 pandemic, millennials and Gen Zs express resolve and a vision to build a better future, according to a survey by Deloitte. The 2020 Deloitte Global Millennial Survey...

1230.  
52% Of marketers increased spend after pandemic started 
Marketing innovation has become critically important

Despite COVID-19's numerous challenges and impacts on the industry, marketers continue to prioritize and invest in new innovations to better serve and retain their customers, with 52% of respondents increasing marketing spend since the outbreak...

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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