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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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1241.  
Grocery-driven fuel rewards just aren't enough
US grocery shoppers have a resounding message for grocery retailers who have been enticing them with fuel rewards for over a decade - that they prefer that grocers offer discounts in the aisle instead of at the pump - according to a nationwide survey...

1242.  
How to create the perfect customer profile
The digital landscape is broadening and evolving each day and week, and leading brands are enjoying success as a result of delivering a joined up, consistent, multichannel experience. Failure to at least keep pace will leave any brand lagging behind...

1243.  
Awards map the true Loyalty Landscape for 2015
Loyalty 360 has recently announced the winners of its 2015 Loyalty 360 Awards for Excellence in building healthy and profitable customer relationships, with Platinum Level award winners including Air Canada, Freshi, Discovery (hotel alliance), Best...

1244.  
Why interactive retail experiences work online too
We all know how important customer experience is. It's what drives loyalty and sales, and ultimately gives brands a way to avoid a race to the bottom on price. Customer experience used to be all about providing responsive service from staff, fast...

1245.  
US consumers say they like card-linked marketing
The majority of Americans are embracing card-linked marketing - the practice of using purchase data to deliver relevant ads to consumers through their mobile and online banking applications - according to a study by data and advertising company...

1246.  
Mobile has higher redemption rates and lower costs
Global brand and retail spend on digital marketing activities will reach US$200 billion this year, up by 15% on 2014's levels, according to a market survey from Juniper Research. The survey, entitled 'Digital Retail Marketing: Loyalty, Promotions...

1247.  
Brands must improve cross-channel strategies
Today, consumers don't think about engaging with brands through different channels; they simply engage. They move effortlessly between channels, devices, and platforms, blurring the lines of engagement and changing the way brands connect with their...

1248.  
Generation Rules in Digital Marketing
Brands are fast realising the concrete importance of technology in marketing efforts. This was evidenced in 2014 when Gartner reported 81% of organisations have the equivalent of a chief marketing technologist - and this trend is further evidenced by...

1249.  
Five steps to optimising your website for mobile
Everybody is talking about 'Mobilegeddon', but what does it really mean for you and your business? Mobile is hot on the agenda now, more than ever before: Google estimates that 50% of searches conducted on its own engine come from mobile devices. In...

1250.  
Social Logins help marketers avoid mis-targeting
There is an ever-increasing necessity for marketers to understand consumers and avoid the damaging effects of mistargeted content, according to consumer research in the UK, France and Germany by Customer Identity Management firm Janrain. The research...

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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