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Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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1291.  
Great service is where your profit lies
The majority of British consumers say they are willing to pay more for a positive customer experience, particularly when doing their holiday season shopping, according to a retail customer survey by SDL. According to SDL's study of of consumers...

1292.  
Five key brand citizenship trends for 2014
There are five key transformational trends that businesses will need to embrace without delay if they want to be brand-leaders, according to research from strategic brand and planning consultancy Onesixtyfourth. Findings from the CultureQ research...

1293.  
Brand loyalty won or lost in 76 seconds
Brand loyalty can be won or lost in just 76 seconds, according to consumer research from live chat provider LivePerson, which found that real-time access to human staff at critical moments remains an essential factor even for online businesses. The...

1294.  
How customer service shapes your bottom line
The quality of the customer service experience is one of the biggest influencing factors on a business' bottom line, according to research from the Institute of Customer Service into the Retail, Banking, Insurance and Utilities sectors, which found...

1295.  
The 5 biggest retail marketing trends of 2014
The past year has seen the rapid rise of personalisation in marketing, with brands using data in increasingly sophisticated ways to develop tailored content and target customers based on their preferences and online behaviour. The amount of data...

1296.  
Personalising the perfect online experience
For today's generation of web savvy consumers, having to laboriously click through multiple web pages or sift through numerous poor on-site search results to find the products they want is just not good enough, according to Katharine Hulls, vice...

1297.  
Bricks need Clicks for retail growth
Overall in-store retail customer satisfaction has grown 23% over the past six years, according to the seventh annual Holiday Shopping Study from Motorola Solutions, which also found that retailers must offer more options for shoppers across all...

1298.  
Why customers expect better from marketers
If you know your customers then proving it can be very profitable, and social media has been a great boost for brands in recent years. The delivery of many-to-many messaging, using the 'power of the crowd' to share and achieve some degree of...

1299.  
Brits prefer retailers' web sites to mobile sites
While mobile sales do not yet represent as high a proportion of a retailer's total sales as their main web sites, there is a wide customer satisfaction gap between mobile sites and traditional websites, according to the annual ForeSee Experience Index...

1300.  
Data can drive loyalty in consumer banking
In every industry, brands have found themselves operating in a data economy driven by an explosion of customer information through a growing number of channels. In the banking industry in particular, there are other new challenges - such as the UK's...

Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

This 120+ page report distils a whole spectrum of marketing best practices, do's and don'ts, practical how-to's, research and wisdom from respected global marketing veterans, explaining both emerging and established marketing techniques, technologies, strategies and practices, and providing you with the data you need to support the best decisions for your new, more profitable, more engaging marketing strategy.

In this comprehensive report you'll find all the information and support you need to build and improve a profitable, effective Marketing Strategy that covers all aspects of your business and customer base.

It also highlights all the hard facts, practical know-how and trends drawn by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and presents you with an invaluable library of ideas and practical support you can call upon at will.

This is no average 'state of play' report; it's the only 'Fact Book' that helps you implement and manage meaningful and profitable change, and help you grow your bottom line despite a slowing economy.

You'll gain a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profit-generating marketing strategy.

Get it on Amazon (Kindle/Print)
 
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