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Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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1251.  
Customer Contact Technology Trends for 2015
As customer service organisations evolve to keep pace with the unprecedented development of personal consumer technologies and digital delivery, it's essential that their core customer service technology infrastructure is in shape to handle changing...

1252.  
Trends in Enterprise Incentives for 2015
Incentive travel rewards are perfectly matched to the emerging needs of today's multi-generational workforce and corporate America's simultaneous move toward enterprise engagement, according to a study by the Incentive Research Foundation (IRF). The...

1253.  
Customers seek more customised attention
Today's empowered consumers are demanding a higher level of customized attention and service online than ever before, according to a Forrester Consulting study which was commissioned by Fusion to help businesses improve ancillary sales and customer...

1254.  
Recycling Your Audience Harms the Environment
There is an urgent, rising need for marketers to drive business growth by focusing on new customer acquisition rather than continuously retargeting existing prospects, according to Richard Foster, chief commercial officer for Intelligent Optimisations...

1255.  
Britain leads the EU for using Click-and-Collect
British, German and French consumers are unified by their love of online shopping but research commissioned by delivery e-commerce technology provider MetaPack has identified several subtle national differences for retailers and carriers to consider...

1256.  
Factors that drive teenage retail purchases
Price, brand, and a friend's recommendation were found to be the most influential in purchase decisions, with celebrity endorsement being seen as inconsequential, QR codes rarely being scanned, and online shopping being preferred to physical stores...

1257.  
Resetting the customer journey: The 'new normal'
The prominence of 'digital natives' among consumers is throwing the customer journey into a state of flux, with tech savvy customers driving demand for a hyper personalised experience, according to Ben Rund, senior director of product information...

1258.  
Loyalty schemes aren't engaging enough
Loyalty programmes have not evolved with the digital age and are failing to engage consumers, with active participation rates often being dangerously low and 89% of social media opinions about loyalty programmes being negative, according to a research...

1259.  
Marketers in danger of taking email for granted
Marketers are in danger of taking email marketing for granted even though it is still a top rated channel for delivering return on investment (ROI), according to research from by Econsultancy and Adestra. The proportion of companies and agencies that...

1260.  
Frequency is the best indicator of loyalty
Transactional frequency is the best indicator of customer loyalty, according to a survey of 1,000 Americans aged 18+ by Strativity, which also found that significant loyalty opportunities exist for companies with infrequent purchase cycles. Almost 40%...

Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

This 120+ page report distils a whole spectrum of marketing best practices, do's and don'ts, practical how-to's, research and wisdom from respected global marketing veterans, explaining both emerging and established marketing techniques, technologies, strategies and practices, and providing you with the data you need to support the best decisions for your new, more profitable, more engaging marketing strategy.

In this comprehensive report you'll find all the information and support you need to build and improve a profitable, effective Marketing Strategy that covers all aspects of your business and customer base.

It also highlights all the hard facts, practical know-how and trends drawn by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and presents you with an invaluable library of ideas and practical support you can call upon at will.

This is no average 'state of play' report; it's the only 'Fact Book' that helps you implement and manage meaningful and profitable change, and help you grow your bottom line despite a slowing economy.

You'll gain a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profit-generating marketing strategy.

Get it on Amazon (Kindle/Print)
 
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