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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

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1211.  
Why the human factor is still key to customer decisions 
The so-called 'customer journey' has no start and no end

The 'new normal' for what marketers have long called the 'customer journey' no longer has a clearly defined starting point or ending point, according to research from customer journey management firm BookingBug, which points out that customers can...

1212.  
Customer expectations are on the rise 
And so is their willingness to share personal data

Customer expectations are on the rise with four out of five consumers saying they are comfortable with a company using their past purchase history if it results in a higher level of customer service, according to research from Five9. The 'Five9...

1213.  
Canadians losing patience with frustrating retailers 
They will defect if the retail experience is too difficult

Canadian consumers are becoming less forgiving and more high maintenance, according to a study from Retail Council of Canada and RCC's Marketing Advisory Council. In fact, consumers don't want to wait in line for a cashier and they don't want any...

1214.  
Marketers are holding back their own influencers 
Better Marketer/Influencer relationships are key

Despite becoming a staple in today's marketing mix, there is a divide between marketers and influencers holding back the true potential of influencer marketing, according to Allison+Partners' study on influencer marketing. The divide spans the spectrum...

1215.  
Service leaders are trying out AI bots and assistants 
Most see AI and virtual assistants as valuable tools

Thirty-seven percent of service leaders are either piloting or using artificial intelligence 'bots' and virtual customer assistants (VCAs), and 67% of those leaders believe they are high-value tools in the contact center, according to a survey by...

1216.  
Two-thirds of consumers prefer mobile payment apps 
Three in five use their mobile banking apps every week

Mobile banking apps have become one of the most popular self-service channels in banking, according to the initial findings of an online survey conducted by Harris Poll for mobile-first fintech solutions firm Entersekt, fielded to better understand US...

1217.  
Poor communications breaks customer satisfaction 
Customers prefer housework to using a bad chatbot

There is a direct connection between employee and customer engagement, according to a report from enterprise cloud communications provider RingCentral, which found that disjointed communications technologies not only harm employee productivity and...

1218.  
Most consumers want faster loyalty reward redemption 
Instant gratification helps customers feel valued

Consumers are increasingly prioritizing instant gratification when it comes to redeeming rewards, and that unexpected incentives can help them feel valued by their favorite brands, fostering stronger emotional connections, according a report from...

1219.  
Customer-driven data science to boom in next 5 years 
More than half of retailers and manufacturers to join in

In today's customer-centric retail environment, the success of a company's assortment strategy hinges on its ability to leverage data-driven insights and deliver on the needs of the modern shopper. The 2019 JDA Voice of the Category Manager Survey...

1220.  
Canadian consumers want better online experiences 
Only 20% are likely to purchase groceries online

PwC Canada's Consumer insights survey launched today and suggests that Canadian consumers are demanding far more from their favourite retail brands, engaging more with smart tech and want digital access to health care. One thousand Canadians took part...

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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