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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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Customer Experience
Customer Loyalty
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2/165 pages

11.  
New NPS benchmark reveals US loyalty leaders
In the US, the highest ranked companies and brands in the '2012 Satmetrix Net Promoter Benchmark Study' of 22 industry sectors include USAA, Amazon.com, Costco, Virgin America, Apple, Trader Joe's, and Wegmans. The benchmark study, covering the...

12.  
What's driving the Russian consumer?
Findings from a consumer survey fielded in Russia paint a picture of a complex, highly nuanced consumer marketplace - one in which consumers spend more on food than they do on rent or utilities, and more than half the population is uneasy about...

13.  
Online discounts drive students' brand loyalty
College students are looking for student discounts, and they are rewarding the brands that provide them with targeted offers by shopping more often at those stores, according to recent research conducted by digital affinity group verification provider...

14.  
US loyalty schemes reach 3.8 billion members 
Only 15% growth, down from 26% in 2015

U.S. consumers hold 3.8 billion memberships in customer loyalty programs, according to the 2017 COLLOQUY Loyalty Census, featuring for the first time COLLOQUY's traditional audit coupled with consumer survey research. The 3.8 billion tabulation shows...

15.  
MaritzCX rolls out upgrades for the Customer Experience 
Major platform updates for 1.7 million users

To help its clients achieve high-value return on their customer experience (CX) programs, MaritzCX has announced several updates to its CX platform and product suites, including easier and more practical ways to provide better customer experiences and...

16.  
Bad customer experiences cost America US$75bn a year 
Brands aren't creating positive experiences that drive customer loyalty

U.S. companies are losing a very significant US$75 billion a year due to poor customer experiences, and even this represents a US$13 billion-a-year increase from 2016, according to research from cloud contact center and inside sales technology provider...

17.  
Apple's iPhone ads are great at appealing to youngsters 
But they're really confusing and alienating everyone else

Apple is well known for its powerful advertising. Dating back to the 1984 Super Bowl ad, the Think Different campaign of the 1990s, and the Get a Mac campaign of the 2000s, the company's ads have been hailed as revolutionary. But Apple's most recent...

18.  
Bain & Co launches NPS Prism to aid customer experiences 
New tool addresses lack of industry-specific benchmarks

Bain & Company has launched NPS Prism, a new business aimed at helping companies uncover actionable insights that they can use to create game-changing episodes along the customer journey. NPS Prism addresses a crucial problem for business leaders: the...

19.  
New brand authenticity index reveals most sincere brands 
Trader Joe's and AAA lead the US in authenticity

From the products consumers buy to the places they work, brand authenticity is becoming a key ingredient to a company's success, according to the 'Brand Authenticity Index' from human behavior and analytics firm Escalent. The study aimed to provide a...

20.  
Credit card rewards to exceed US$108bn globally by 2026 
Growth will come from an increase in co-branded cards

The value of global consumer credit card rewards will exceed US$108 billion by 2026, rising from US$92 billion in 2022. This 15% growth will be driven by an increase in adoption of co-branded credit cards by retailers to boost repeat user engagement...

2/165 pages

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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