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Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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1061.  
Bank customer loyalty still tied to service
Many companies are struggling to weather the turbulent economy and global recession, with financial institutions finding themselves especially challenged in the current environment, according to a survey by relationship management firm Convergys. The...

1062.  
How to measure social media marketing ROI
Social media ROI is a hot topic in the marketing world, and the phenomenon is already changing the way the world looks at itself. A new white paper by Guy Powell of DemandROMI explains how marketers can take advantage of it, measure it, benchmark the...

1063.  
Marketers boost paid search & SEO budgets
British marketers have ramped up their investment in paid search and SEO (search engine optimisation) techniques this year as the economy has emerged tentatively from recession, according to research published by Econsultancy and digital agency Guava...

1064.  
IPhone app could replace plastic loyalty cards
A new iPhone application has been launched by Wirelesspark, allowing members of loyalty programmes to have their membership cards stored on their mobile phone instead of taking up space in their wallet. Recent research in the loyalty market has shown...

1065.  
Incentive industry increasingly optimistic in 2010
Incentive industry professionals believe they may be 'out of the woods' as far as the economy's negative impact on programme planning goes, but most still acknowledge that this doesn't necessarily mean incentive budget increases, according to a survey...

1066.  
Why the board isn't impressed with marketing
Nearly half (49%) of companies are not yet using customer metrics or marketing metrics to help inform board-level decision making, leading to a general sense of C-level disappointment with the marketing function, according to research from The...

1067.  
A customer is for life, not just for Christmas
Retailers remain more focused on acquiring new customers than retaining loyal customers, despite acknowledging that the latter are more profitable in the long run, according to research from customer insight agency SMG. The survey of 280 senior level...

1068.  
Study reports on the state of retail loyalty
In general, most retailers have now adopted centralised cross-channel loyalty platforms and are reporting significant benefits, according to the Next Generation Customer Loyalty report from the Retail and Banking arm of research firm Aberdeen Group...

1069.  
Most marketing email lacks 'personal touch'
The majority of the UK's top retailers are adopting a 'one size fits all' approach to their email marketing, reducing the accuracy of communications and consequently risking lower conversion rates and marketing effectiveness, according to research from...

1070.  
Marketers missing out on loyal advocates
Today's consumers are more interested in making a purchase based on a personal recommendation or an honest online review rather than information gathered from advertisements, according to research by customer experience consultancy Onva. The study...

Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

This 120+ page report distils a whole spectrum of marketing best practices, do's and don'ts, practical how-to's, research and wisdom from respected global marketing veterans, explaining both emerging and established marketing techniques, technologies, strategies and practices, and providing you with the data you need to support the best decisions for your new, more profitable, more engaging marketing strategy.

In this comprehensive report you'll find all the information and support you need to build and improve a profitable, effective Marketing Strategy that covers all aspects of your business and customer base.

It also highlights all the hard facts, practical know-how and trends drawn by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and presents you with an invaluable library of ideas and practical support you can call upon at will.

This is no average 'state of play' report; it's the only 'Fact Book' that helps you implement and manage meaningful and profitable change, and help you grow your bottom line despite a slowing economy.

You'll gain a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profit-generating marketing strategy.

Get it on Amazon (Kindle/Print)
 
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