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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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1101.  
Sales from social networks still a challenge?
Driving sales from social networks and mobile commerce platforms will remain a major challenge for marketers, according to the findings of a recent Webloyalty E-tail Strategy Summit in the UK. Alongside retail and travel brands including bmiBaby...

1102.  
Virtual events: A new engagement channel
Virtual events and environments are becoming a more critical customer engagement tool at a time when travel is both more expensive and time consuming than ever before, according to Joerg Rathenberg, senior marketing director for virtual events provider...

1103.  
72% Of gift card users become regular customers
For the 2010 holiday shopping season, business owners had the benefit of knowing that every gift card sold represented not only one future sale, but a potential lifetime customer as well, according to research by Harris Interactive, commissioned by...

1104.  
Consumers unhappy with vague 'eco-marketing'
Most American consumers say they are willing to punish a company for using misleading claims and statements in their environmental marketing and advertising campaigns, according to the latest Green Gap Trend Tracker from Cone. The survey found that...

1105.  
New tool identifies green & ethical customers
A new marketing segmentation tool has been launched by Callcredit to help identify just how 'green and ethical' thirteen different key groups of consumers are among the wider customer base. The Green & Ethical segmentation tool was built using a...

1106.  
Key loyalty marketing trends for 2012
Marketers are at a critical juncture because, despite reporting that retaining and engaging customers remains one of their greatest challenges, most believe that customer loyalty rather than customer acquisition is now the critical driver of...

1107.  
Holiday shoppers happy but retailers could do better
Most consumers (84%) said their online shopping experience during the 2011 holiday shopping season was either 'good' or 'excellent', up from 78% in 2010, according to the 'Holiday Online Shopping Experience Survey' by e-commerce personalisation...

1108.  
Email segmentation & testing increases ROI
Marketers carrying out basic segmentation and testing are significantly more likely to be getting a high level of return on investment (ROI) from their email marketing campaigns than those who do not do so, according to research by Econsultancy and...

1109.  
Mobile promotions trump grocery & drugstore loyalty
Nearly 75% of consumers say they would switch brands if they were offered real-time mobile promotions, delivered to their smartphones, while shopping in the store aisles, according to a study of grocery and drugstore customers by AisleBuyer. The study...

1110.  
Avoiding the risks of loyalty diversification
As brands compete for a shrinking share of the consumer wallet, they are finding they need to work hard to retain consumers, and even harder to attract new ones, according to Adrian Hado, head of insight and analytics for Avios in the United Kingdom...

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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