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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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1051.  
Most marketing email lacks 'personal touch'
The majority of the UK's top retailers are adopting a 'one size fits all' approach to their email marketing, reducing the accuracy of communications and consequently risking lower conversion rates and marketing effectiveness, according to research from...

1052.  
Why British shoppers still prefer the high street
Shopping on the high street still beats online shopping for most British consumers, despite the proliferation of online channels and weakened consumer spending in stores, according to research by Arc UK, part of the Leo Burnett Group. The study found...

1053.  
How Generation Y will reshape customer loyalty
Representing more than 1.7 billion consumers worldwide, of which 77 million are in the US, the so-called 'Millennial' generation (aka. 'Generation Y') is presenting marketers with some new challenges and changes as it comes of age and takes the reins...

1054.  
Marketers missing out on loyal advocates
Today's consumers are more interested in making a purchase based on a personal recommendation or an honest online review rather than information gathered from advertisements, according to research by customer experience consultancy Onva. The study...

1055.  
Sales & marketing fusion to fuel sales growth
In the United Kingdom, the Chartered Institute of Marketing (CIM) 'Marketing and Sales Fusion' white paper has predicted the demise of separate marketing and sales departments within the next decade. The paper reflects on the history of marketing and...

1056.  
Customer trust brings its own healthy rewards
American consumers will pay on average US$30 a month more to do business with a health insurer that they trust, with some being willing to pay up to US$100 more, according to a study by customer-based business strategy firm Peppers & Rogers Group. The...

1057.  
Supermarket engagement high, but can improve
Consumers are now more engaged with their supermarket of choice than they are with their bank or their mobile phone service provider, according to a study of British consumer attitudes toward supermarket marketing by business analytics firm SAS and the...

1058.  
66% Of consumers defected somewhere in 2011
Two out of three (66%) consumers switched suppliers - including wireless phone, cable and utilities - as a result of poor customer service in 2011, even as their satisfaction with the services provided by those companies rose, according to research...

1059.  
Successful loyalty schemes influence spending
Successful loyalty programmes are having a positive influence on consumer spending, and increased competition is driving those loyalty programmes to offer more than simple reward points, according to a survey by Maritz Research in Canada. The study...

1060.  
Social/mobile channel management uncertain
Nearly two thirds of C-level executives believe a company's CEO is responsible for new communication channels such as social media and mobile, while less than one third of middle managers think the same, according to a survey of 800 executives...

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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