BRIANWOOLF.COM
 
  Welcome     Marketing & Loyalty     Speaking & Connecting     Brian's View     Books by Brian     Marketing Studies     Contact Us  
 
 

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

Looking for something specific?

Search for: 
In topics: 
Customer Experience
Customer Loyalty
Knowing The Customer
Marketing Know-How
Marketing Technology


1131.  
Five mobile advertising trends for Autumn 2014
In the run-up to autumn campaigns, Widespace has compiled some European mobile advertising trends, taking into consideration what is likely to emerge and dominate the mobile marketing landscape in autumn 2014 and beyond. The company's trend analysis...

1132.  
European grocery shoppers aren't swayed by price
Purchasing fast-moving consumer goods (FMCG) in Europe is largely driven by factors other than price, according to the latest insights from Kantar Media's 'TGI Europa' study of shoppers in Britain, Germany, France and Spain. The shopper behaviour...

1133.  
Customers Notice the Little Things
The 'little things' can be the difference between a big success and failure for a company, and the key reason is that people react emotionally because of the attention paid to minor details, according to John Tschohl, president for the Service Quality...

1134.  
Most consumers use phones for SMS, not Email
Text messaging is the single most effective communication channel for brands seeking to contact consumers in real-time with time-sensitive information, such as order status alerts, according to a survey conducted by eDigitalResearch for enterprise...

1135.  
Improving Customer Loyalty with Relationship Marketing
As we enter the summer season in the northern hemisphere, families are preparing for gatherings and vacations creating new memories and stories to share: gathering for graduations; remembering your prom night; watching a child riding their first bike;...

1136.  
Five Steps to a successful Personalisation Strategy
Organisations across every market, from retail to travel, gaming to financial services, recognise the increasing importance of giving customers an engaging, relevant online experience. Whether the focus is driving repeat visits or higher transaction...

1137.  
Consumers want to see 'choice' in email marketing
Email campaigns using the words 'choice' or 'choose' in the subject line are currently driving substantially higher engagement and revenue rates than average, according to research from Experian Marketing Services. As explained in the company's Q2 2015...

1138.  
Consumers are always on and always everywhere
The diversity of technologies available to the consumer has grown massively over the past ten years and, with the plethora of devices available, the amount of data which can be accessed by brands has exploded, according to Katharine Hulls, VP Marketing...

1139.  
2016 Hails the new Age Of The Customer
2016 will prove to be the most consequential year for companies adapting to digitally savvy, empowered customers, according to research from Forrester which identified the top ten critical success factors that will determine if companies thrive or fail...

1140.  
How to build a lean, mean marketing machine
The pace of change in consumer trends is so rapid that it can be a full-time job for marketers to keep up. However, as the industry becomes increasingly competitive, it is essential that marketers respond to shifting trends and consumer demands -...

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
Copyright © 2001-2026 Peter J. Clark