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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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1091.  
Cloud CRM soars past in-house platforms
Businesses are reporting high levels of confidence in cloud-based CRM systems, with more than half saying they see better value from these systems than from their in-house equivalents, according to recent research from cloud CRM provider Really Simple...

1092.  
Retailers failing to benefit from their data
More than 80% of the UK's top e-retailers are missing out on marketing opportunities by failing to gather relevant information from their customers, leading to large amounts of untargeted correspondence, according to a study from marketing automation...

1093.  
'Showroomers' participate actively in loyalty schemes
So-called 'Showroomers' exhibit more loyal behaviour than non-showroomers, making them an ideal target consumer group for retailers, according to a recent study from loyalty management firm Aimia. Retail 'showrooming behaviour', whereby consumers...

1094.  
Marketers leaving mobile out in the cold
While 41% of contact centre operators believe that the telephone is the easiest channel for their customers to use, only 20% are investing in mobile apps, and only 17% already have their own mobile customer service app, according to Richard McCrossan...

1095.  
Loyalty World USA brought 'big data' home
What do Lady Gaga, the Oakland A's, and Big Data have to do with each other? Simply put, each of them played a noteworthy role at the recent Loyalty World USA conference organised by Terrapinn in Las Vegas, according to Marketing Factbook's US...

1096.  
Ten content marketing trends for 2013
Content marketing, which usually involves a brand making digital content available to its target audience, is an increasingly powerful way of attracting, acquiring and engaging customers, but it's also a technique that's changing rapidly before our...

1097.  
Which marketing channel motivates action best?
Almost three-quarters of us (72%) press mute or change channels while TV ads are on, while 73% of us find banner ads the most annoying advertising medium, and almost all of us (94%) still remember which brand gave us a promotional item after we've had...

1098.  
Companies allocating bigger marketing budgets
Some 54% of companies intend to increase their overall marketing budgets in 2013, up from only 45% in 2012, according to the Marketing Budgets 2013 report by Econsultancy and Responsys, which also noted planned increases in both digital and traditional...

1099.  
UK mobile customer loyalty 'too fragile'
Nearly 40% of the United Kingdom's mobile network subscribers are at risk of defecting to competing networks during the next 12 months, with only 12% saying they're truly loyal to their current provider, according to a study of loyalty among UK mobile...

1100.  
Big data shifts marketing to the marketee
Customer data, more than ever before, can be digitally tracked and marketers can now find out what people do online, what they buy with their cards, or potentially even who they talk to on the phone, according to Felix Velarde, UK managing director for...

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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