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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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1421.  
Customer reviews: The latest loyalty tool
When consumers see a brand's response to a negative online review, their overall opinion and intent to purchase more than double, compared to when they see a negative review without a response from the brand, according to the latest Conversation Index...

1422.  
At last, Big Data gives marketers a real edge
It's official: Big Data really does work. Among organisations that have used big data in more than half of their marketing initiatives, 60% exceeded their goals, compared to only 33% of those using big data in fewer than half of their marketing...

1423.  
Content marketing's about ROI, not hype
Communication professionals are seeing a high return on investment (ROI) from implementing a content marketing strategy, according to a report by integrated communications agency Waggener Edstrom. The study, entitled 'Content Marketing: Puncturing the...

1424.  
How supermarkets can 'read the customer'
Most consumers would be very surprised at the sheer level of sophistication inherent in the process of achieving the optimum supermarket store environment, which involves the culmination of research, experiments and in-depth insights into customers...

1425.  
Customer loyalty is what drives growth
Despite their initial costs and ongoing overheads, customer loyalty initiatives really do pay off in the long term, according to a survey of business-to-consumer (B2C) small business owners and marketers conducted by engagement marketing firm Constant...

1426.  
Those Millennial marketing myths, debunked
Famed for an always-on approach to social media, mobile technology and an outright obsession with celebrity culture, today's Millennial consumers may not be as type-cast as was previously thought, according to the Millennial Index from Bite and...

1427.  
Online customer engagement, the omni-channel way
The need to engage with prospective customers through multiple channels is not a new concept for marketers and, by adopting an omni-channel approach, marketers hope to gain enough individual customer insight in order to appeal to the customer and...

1428.  
Why SoLoMo is doomed without good relationships
Most British consumers (70%) are only happy to receive location-based commercial messages via their mobile phone if they have specifically given permission to be contacted that way, according to a study into Social Local Mobile (SoLoMo) marketing...

1429.  
Marketing to the elderly: What makes them tick?
Older households can be classified into six key groups based on their main spending patterns, according to research published by the International Longevity Centre-UK (ILC-UK) and the Personal Finance Research Centre (PFRC) at the University of...

1430.  
Loyalty is about interactions, not transactions
Loyalty programmes that reward customers for their behaviours and attitude build the deepest customer advocacy, according to a report from Aimia, highlighting the importance of connecting with customers beyond the transactional level, and planning for...

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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