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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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1321.  
Canadian Millennials redefining customer loyalty
As the largest generational cohort in Canada since the Baby Boomers, the Millennial Generation - or 'Gen Y' is transforming how companies and brands develop long-term customer loyalty, according to research from Aimia. The study, entitled 'Canadian...

1322.  
UK consumers shift their loyal feelings
Mobile operators are now ranked in the top three, alongside banks and supermarkets, when it comes to customer loyalty in the United Kingdom, according to research by Ipsos MORI and The Logic Group. The study found that mobile operators have stolen a...

1323.  
Waitrose rewards families with KidStart savings
UK-based supermarket chain Waitrose and family savings programme operator KidStart have partnered to allow parents to save up to 1.2% of their spend toward their children's education when they shop online for groceries at Waitrose.com. The shopping...

1324.  
Consumers won't engage until trust is established
With a wealth of information available online, trust has become a crucial tool that consumers use to sort and prioritise all of that information, according to the 'Trust Factor' report conducted by About.com in collaboration with Latitude. The report...

1325.  
The virtual rise of the prepaid reward scheme
In the incentive and motivation arena, the prepaid card has truly arrived, it seems, with prepaid open loop payment cards now celebrating their tenth birthday in the UK, according to David Parker, CEO for Polymath Consulting, who examines the current...

1326.  
CMOs not ready for digital customer engagement
The majority of the world's top marketing executives recognise that there are definite shifts coming in terms of customer engagement, but most feel under-prepared to manage these changes, according to a recent IBM study of more than 1,700 chief...

1327.  
Big businesses uneasy about social customer service
More than half of Fortune 500 companies still do not provide their Twitter handles on the 'contact us' page of their websites, and 40% of start-ups and multi-national companies are concerned about customer criticisms spreading quickly via social...

1328.  
Youngsters turning to social media for service
While most shoppers prefer customer service and support by email (49%) or telephone (43%), younger shoppers are most likely to turn to social channels, with 46% of under-25s and 33% of 25-33 year-olds using social media to air grievances with brands...

1329.  
Typical incentive/reward schemes deconstructed
Incentive programmes are increasingly incorporating state-of-the-art tools and techniques such as social media, community service, and gaming as a way of attracting and maintaining consumer interest, according to the Incentive Research Foundation's...

1330.  
New year's resolutions for great customer service
When it comes to improving customer service to help increase customer satisfaction and loyalty, there are several key trends that are likely to shape the near future, according to the top nine list of New Year's resolutions from Richard McCrossan...

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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