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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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951.  
Consumer brand loyalty still falling
There has been a significant decline in consumers' allegiance to their favourite brands during the past two years, according to a ComScore study of brand loyalty to consumer goods products. The study evaluated the change in brand loyalty within a...

952.  
Maximiles buys online consumer panelist
The French loyalty programme operator Maximiles has announced the signing of an agreement to acquire Panelbiz, a German provider of online survey panels covering Germany, Switzerland and Austria. The acquisition is intended to extend Maximiles...

953.  
Five types of shopper identified, worldwide
Global consumer packaged goods shoppers should not be defined by their country but instead by their shopping attitudes and behaviour, especially their attitudes toward price and their propensity to pre-plan their purchases, according to a global study...

954.  
Mystery shoppers are outdated, expert reports
With the recession recovery rate still a major worry for UK retailers, it has become more important than ever to achieve and maintain a high level of customer satisfaction and brand loyalty. Here, Jeremy Michael, managing director for SMG UK, offers...

955.  
Loyalty schemes trump social media at Christmas
While consumers remain cautiously optimistic and holiday season spending is expected to rise only 0.9% over 2009's figures, perhaps of greater interest are the underlying shifts in consumer behaviour found in this year's holiday spending, as observed...

956.  
Incentives can drive retail customer engagement
Marketers are currently failing to engage with customers in-store, with 46% of UK consumers admitting to never giving out their contact details - or even giving fake contact details - to avoid being contacted in future, according to recent research by...

957.  
Social media marketing ROI examined
Marketers are now investing significantly more in their social media efforts, with increases of 6% - 18% being predicted in marketing budgets within five years, according to B2B marketing tools provider Alinean. The company's latest research found that...

958.  
Email marketers failing to follow best practices
Marketers are still overlooking email marketing best practice, even though they are sending significantly more emails and spending more budget on this channel than they were five years ago, according to research published by Econsultancy and Adestra...

959.  
Social marketing turns a good profit in the UK
Social enterprises are reporting increased sales as a direct result of doing so, with social media channels such as Facebook, LinkedIn and Twitter potentially adding an average of £212,000 to the bottom line, according to research from O2 and RBS in...

960.  
App, or mobile site: That is the question
While the mobile application is becoming an increasingly popular customer information and marketing tool, mobile web sites provide a different range of features and benefits without the inherent disadvantages associated with apps, according to Sonja...

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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